Commercial administration; commercial business management; provision of professional business know-how (franchising) relating to the operation of restaurants, coffee shops, cafeterias and snack bars; retail sale of coffee, tea, cocoa, ready-made food, food and beverages to take away; provision of advice relating to the operation of franchises for coffee shops, cafeterias, bars and other structures which provide food and beverages ready for consumption; provision of advice relating to the operation of franchises for automatic vending machine services; retail sale, via the Internet or not, of coffee machines, coffee percolators, coffee, coffee extracts and preparations based on coffee, tea, cocoa and artificial coffee; advertising including advertising by sponsorship (sponsoring) of recreational, sporting and cultural activities