Computer software to enable uploading, downloading, posting, accessing, tracking and analysis of user-defined data; computer software which facilitates online services for sharing of user-defined data including information, text, video and other media/multimedia via social networking; computer software to enable online provision of sponsorship services; computer software for use as an application programming interface (API); data, documents, information, video, sound, text and other media or multimedia, all being electronically recorded or downloadable from the Internet or other communications networks

Compilation of information, text, video and other media/multimedia into computer databases; facilitation of sponsorship arrangements between individuals and commercial organisations, including the provision of commercial information and advice for consumers; promoting the goods and services of third parties via computer and communication networks