Providing a website featuring on-line non-downloadable software tools for monitoring, analyzing, and communicating information related to fitness facility management namely, fitness product data, fitness product experience, fitness product inventory, network conductivity, settings, usage, age, warranty status, service and maintenance, and customer interaction; providing a website featuring on-line non-downloadable software tools for third party software providers to interface with products to enhance the relationships and communication between health club owners and customers; providing a website featuring on-line non-downloadable software tools for managing fitness product access and display of audiovisual and informational content, Internet applications, and Internet webpages; providing a website featuring on-line non-downloadable software tools for managing fitness product display of messages and announcements; providing a website featuring on-line non-downloadable software tools for managing fitness product software installation and updates