Advertising and marketing consultancy services and media placement advice; dissemination of advertising for others via the internet; advertising campaign management services for others; improving the effectiveness of online advertising campaigns by classifying consumers based on their browsing habits, and serving display, video and mobile advertisements to the screens of the consumers most likely to purchase the advertised goods and services; prediction of likely consumer response to advertising campaigns, analysis of actual advertising response, and providing scoring and data results to advertisers on the effectiveness of their advertising campaigns