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ALF methodology, Adaptive Loyalty Framework methodology, Adaptive Loyalty Framework*

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Details	Status	Class/Description
Lavender Loyalty 9.0, Lavender Loyalty 5.0, Lavender Loyalty 8.0, Lavender Loyalty 6.0, Lavender Loyalty 4.0, Lavender Loyalty 3.0, Lavender Loyalty 7.0 CX Lavender Pty Ltd 1447461 8 Sept 2011	Registered: Registered/protected	Computer software for business purposes including software adapted to ... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Computer software for business purposes including software adapted to support loyalty programs Class 035 Class 035 Advertising, Business & Retail Services Organisation and management of customer loyalty programs; marketing; digital marketing; direct marketing; customer relationships marketing; loyalty program marketing; organisation and adminstration services in relation to the supply of benefits for customer loyalty schemes; sales promotion through customer loyalty programmes (for others); data analysis and data management ... Class 042 Computer & Software Services & Scientific Services Computer software advisory, consultancy, design, development, engineering and programming services
The Linchpin Model E.F.F.E.C.T.I.V.E Methodology, The E.F.F.E.C.T.I.V.E Methodology SBD CONSULTING (NSW) PTY LIMITED 2400070 6 Nov 2023	Registered: Registered/protected	Advice relating to business organisation; Advice relating to commercia... Class 035 Class 035 Advertising, Business & Retail Services Advice relating to business organisation; Advice relating to commercial management; Advice relating to marketing management; Advisory services relating to commercial planning; Advisory services relating to corporate identity; Advisory services relating to customer service management; Business advice relating to marketing; Advisory services relating to business organisation; Business administration advisory services; Business advisory services; Business advisory services relating to the operation of franchises; Business analysis services; Business assistance; Business assistance relating to corporate identity; Business administration consultancy; Business consultancy; Business consultancy to firms; Business consultancy to individuals; Business consultation; Business consulting services relating to logistics; Business counselling; Business development services; Business evaluation services; Business expertise services; Advice relating to business management; Business management advice; Advisory services relating to business management; Advisory services relating to business risk management; Business advisory services relating to the management of businesses; Business management advisory services; Business management assistance; Business management consultancy; Business management and organisation consultancy; Business organisation consulting; Advisory services relating to business planning; Business planning; Business planning consultancy; Business strategic planning; Business strategy services; Consultancy relating to business efficiency; Consultancy relating to business organisation; Consultancy relating to business planning; Consultancy relating to business promotion; Consultancy relating to the establishment and running of businesses; Consultancy relating to the selection of personnel; Advisory services for business management; Management advisory services for businesses; Management assistance in business affairs; Consultancy relating to business management; Management consultations relating to business; Advice relating to personnel management; Personnel management advice; Personnel management assistance; Consultancy relating to personnel management; Consultancy relating to the management of personnel; Personnel management consultancy; Preparation of documents relating to business; Provision of business assistance; Provision of business management assistance; Provision of business management information; Provision of information in relation to business administration; Provision of information in relation to business management; Provision of information relating to business; Provision of information relating to commerce Class 041 Class 041 Education and Entertainment Services Conducting instructional courses; Conducting of educational courses; Conducting of educational events; Conducting of instructional seminars; Conducting seminars; Conducting workshops; Business educational services; Educational services; Education advisory services; Educational advisory services; Education services; Production of audio and/or video recordings, other than advertising; Production of video recordings, other than advertising; Production of webcasts, other than advertising; Providing courses of instruction; Providing group coaching and in-person learning forums; Provision of educational courses; Provision of educational examinations; Provision of educational information; Business training consultancy services; Business training services; Coaching (training); Conducting training seminars; Conducting workshops (training); Mentoring (training); Providing courses of training; Provision of information relating to training; Provision of training; Provision of training courses; Technical training; Training
AC ADAPTIVE CERTIFICATIONS ADAPTIVE SERVICES CONSULTING PTY LIMITED 2360916 13 Jun 2023	Registered: Registered/protected	Certification services (testing, verification and authentication of th... Class 042 Class 042 Computer & Software Services & Scientific Services Certification services (testing, verification and authentication of the services of others for the purpose of certification); Testing services for the certification of quality and standards
AR. ADAPTIVE ROADMAP PMO INTELLIGENT SOLUTIONS PTY LTD 2335995 2 Mar 2023	Registered: Registered/protected	Apparatus for controlling the input of data; Apparatus for controlling... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Apparatus for controlling the input of data; Apparatus for controlling the output of data; Apparatus for controlling the storage of data; Computer hardware; Computer software; Computer software adapted for use in the operation of computers; Computer software for authorising access to data bases; Computer software for business purposes; Computer software platforms, recorded or downloadable; Computer software packages; Computer software products; Computer software programs; Computer software programs for database management; Downloadable software applications (apps); Network management computer software; Personal computer application software; Security devices for computer software; Apparatus for controlling the processing of data Class 042 Class 042 Computer & Software Services & Scientific Services Advisory services relating to computer software; Application Service Provider (ASP) services; Providing virtual computer systems through cloud computing; Computer analysis; Computer software programming services; Advisory services relating to computer systems analysis; Computer system analysis; Computerised business information storage; Computerised data storage services; Data storage, other than physical storage; Development of systems for the processing of data; Development of systems for the storage of data; Development of systems for the transmission of data; Development of computer software application solutions; Electronic data storage; Information services relating to information technology; Online provision of web-based applications (non-downloadable); Online provision of web-based software (non-downloadable); Platform as a Service (PaaS); Provision of online non-downloadable software (application service provider); Quality assurance consultancy; Hosting of software as a service (SaaS); Software as a service (SaaS); Technological analysis services; Computer technology consultancy; Information technology (IT) services (computer hardware, software and peripherals design and technical consultancy); Technological consultancy; Technical data analysis services
ADAPTIVE PHAGE THERAPEUTICS Adaptive Phage Therapeutics, Inc. 2331061 1 Feb 2023	Registered: Registered/protected	Human, animal, plant and microorganism biological preparations for use... Class 001 Class 001 Chemical Products Diagnostic reagents for clinical and medical laboratory use; diagnostic kits comprising reagents for testing bacteria sensitivity; Human, animal, plant and microorganism biological preparations for use in drug development and disease modelling to prevent or treat bacterial infectious diseases Class 005 Class 005 Pharmaceutical Products Human, animal, plant and microorganism biological preparations for use in personalized medicine to prevent or treat bacterial infectious diseases; bactericides, namely, biological preparations to treat bacterial infections and bacterial contamination in the fields of medicine, farming, and food preparation; bactericides, namely, biological preparations to treat bacterial contamination in the industrial and food preparation fields; diagnostic kits comprised of medical diagnostic reagents for testing bacteria sensitivity ... Class 009 Computer & Software Products & Electrical & Scientific Products Computer software system for identifying precision therapy for treatment of bacterial infections Class 011 Environmental Control Instrument Products lighting heating cooling cooking Refrigerators and freezers for medical storage purposes Class 040 Treatment & Processing of Materials Services Custom manufacture of bacteriophage therapeutics
ERA Adaptive Intelligence Sleepeezee Bedding Australia Pty Ltd 2212320 20 Sept 2021	Registered: Registered/protected	Bed mattresses Class 020 Class 020 Furniture Products Bed mattresses
ERA ADAPTIVE INTELLIGENCE Sleepeezee Bedding Australia Pty Ltd 2175900 5 May 2021	Registered: Registered/protected	Bed mattresses Class 020 Class 020 Furniture Products Bed mattresses
ERA Adaptive Intelligence Sleepeezee Bedding Australia Pty Ltd 2175850 4 May 2021	Registered: Registered/protected	Bed mattresses Class 020 Class 020 Furniture Products Bed mattresses
TELSTRA ADAPTIVE COLLABORATION Telstra Limited 2166141 25 Mar 2021	Registered: Registered/protected	Telecommunications and communications equipment, apparatus and systems... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Telecommunications and communications equipment, apparatus and systems; sim cards; bundled telecommunications and communications equipment, apparatus and systems; telephone cards, debit and credit cards, machine readable apparatus, such as telephone and calling cards, and apparatus which include integrated circuits, magnetic strips and memory chips; telephone equipment, apparatus and systems; facsimile equipment, apparatus and systems; computer equipment, apparatus and systems; computer hardware; computer software; downloadable software applications; software; computer peripheral devices; modems; transmission, receiving and electronic storage equipment, apparatus and systems; publications in electronic form supplied on-line from databases or from facilities provided on the Internet (including web sites); publications in electronic format; apparatus and instruments for recording, transmission, reception, processing, retrieval, reproduction, manipulation, analysis, display and print out of sound, images and/or data; CD-ROMs; discs and tapes; video and audio equipment, apparatus and systems; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; all associated parts, accessories and fittings for the foregoing Class 035 Class 035 Advertising, Business & Retail Services Data handling; data base management; data processing; data retrieval; data verification; business data analysis; collation of data; updating and maintenance of data in databases; bundling (arranging) subscriptions to utilities (gas, water, electricity, telecommunications) for others; advertising and promotion services and business and commercial information services relating thereto; content marketing services; marketing services; compilation of business directories; business services, including business management, administration and information services; business services provided on-line from a computer database or the Internet; compilation and provision of business and commercial information; business information services; advertising, business, marketing and promotional appraisal, business consultancy, business information, management, research and organisation services; rental of advertising space; organisation, operation and supervision of sales and promotional incentive schemes and loyalty schemes; marketing research and study services; business statistical information services; compiling and arranging business directories; retail and wholesale services; business services to facilitate the ordering of goods from computer databases or the Internet; provision of e- commerce business solutions; business surveys, appraisals and research; conduct of business studies and preparation of business reports; economic forecasting and analysis for business purposes; market analysis, research and monitoring services for business purposes; event management services in the relation to the organization of exhibitions or trade fairs for commercial or advertising purposes; arranging and conducting industry trade shows and events; search engine optimisation; providing information, consultation and advisory services for all of the aforementioned, including online ... Class 038 Communications Services Telecommunications; communication services; bundled and unbundled telecommunications and communications services; telecommunications security (providing secure connections and access including to computers and a global computer network); telecommunication of information (including web pages), computer programs and any other data; electronic mail services; provision of telecommunication access and links to computer databases and the Internet; transmission of information on a wide range of topics, including on-line transmission; arranging and providing electronic, digital and computerised communications services and facilities between wholesalers, retailers, customers, transport service providers; computer aided transmission of messages, data and images; on-line telecommunications information services relating to e-commerce; electronic, wireless and on-line mapping services, being the electronic, wireless or on-line transmission of reproductions of street and area maps showing geographic locations including streets, houses and businesses; communications in multiple mediums; television broadcasting including pay, free to air and cable; broadcasting services; data casting services; telecommunication services for the collection, transmission, processing and/or storage of messages and data; voice mail and messaging services; SMS services; telecommunication consultancy services; rental of telecommunications equipment; rental of phone numbers; provision of internet access for others; electronic transmission of data, documents, images, information, messages, voices and written communications; rental of communications equipment, apparatus and systems; streaming of data; internet portal services (providing user access to a global computer network); internet services provider (ISP) services; broadband services; provision of landline and broadband services over the national broadband network; communication by electronic means; information, consultation and advisory services concerning all of the foregoing Class 042 Computer & Software Services & Scientific Services Computer programming services; computer network services; development of computer based networks; cloud computing; software as a service; software as a service featuring software for use to operate, connect and control internet of things (IOT) electronic devices; software as a service with machine learning and artificial intelligence capability; computer consultancy services; computer technology services; information technology consultancy; technological consultancy; Information technology (IT) services (computer hardware, software and peripherals design and technical consultancy); design and development of computer hardware and software; provision of services in relation to the storage of computerised data; data encryption services; data security services (firewalls); data storage (other than physical storage); data mining services; technical data analysis services; analytical services relating to computers; provision of computer services in relation to the dissemination of computerised data; electronic data storage including creating indexes of online information; development of computer codes; developments of computer based networks; development of computer platforms; development of computer programmes and software; development of computer systems; technical support services; designing and hosting of web portal services; application service provider services; computer software design services; research and development of technology, including research and development in relation to telecommunications goods and services, including directory goods and services in both electronic and non-electronic form; hosting of websites for others; designing of websites; design and implementation of IT solutions; maintenance, installation and repair of computer software; data security services; rental of web servers; rental of computer software; computerised storage and retrieval of business and commercial information; search engine services; software as a service delivered website building and publishing tool; computer services namely content management systems for websites; computer services namely website tracking tools; hosting of website landing pages; provision of tools allowing users to build their own website and applications; rental of web servers; rental of computer software; extraction and retrieval of information and data mining by means of computer networks; website tracking tools; website reporting services; technical and customer support services, namely trouble shooting of computer software programs; development, design and implementation services in the field of security, access, authorisation and identification systems for computers and computer networks; internet security services; computer security consultancy and engineering services; computer security services (design and development of secure computer hardware, software and systems); computer security services (programming and software installation repair and maintenance services); computer security services (testing and risk assessment of computer networks); computer security services in the nature of providing authentication, issuance, validation and revocation of digital certificates research services; verification of personal identification (computer security); network security services (test and risk assessment of electronic networks); monitoring of computer systems by remote access; product monitoring services; environmental monitoring services; machine condition monitoring; monitoring and/or managing energy and environmental performance and improvement of properties; monitoring, testing, auditing, analysing and inspecting electrical and other energy-related apparatus, devices and systems; monitoring, measuring, regulating, controlling, analysing and recording energy consumption; advisory services in relation to the use of scientific and electronic devices, equipment and systems, including for monitoring, measuring, recording and displaying information regarding energy use, water usage and other information about consumption, all for use in energy or resource management; computer diagnostic testing services; software diagnostic and repair services; installation, maintenance and repair of computer software; advice and consultancy services in relation to setup, installation, repair and maintenance of computer software; providing information in the field of computer and internet security; information, consultation and advisory services concerning all of the foregoing
ADAPTIVE POWER MANAGEMENT Appliance Innovation, Inc. incorporated in the State of Delaware 2147760 7 Jan 2021	Registered: Registered/protected	Commercial cooking ovens; apparatus for lighting, heating, cooling, st... Class 011 Class 011 Environmental Control Instrument Products lighting heating cooling cooking Commercial cooking ovens; apparatus for lighting, heating, cooling, steam generation, cooking and drying.

Registered: Registered/protected

Lavender Loyalty 9.0, Lavender Loyalty 5.0, Lavender Loyalty 8.0, Lavender Loyalty 6.0, Lavender Loyalty 4.0, Lavender Loyalty 3.0, Lavender Loyalty 7.0

CX Lavender Pty Ltd

1447461 · 8 Sept 2011

009

035

...

Computer software for business purposes including software adapted to ...

Registered: Registered/protected

The Linchpin Model E.F.F.E.C.T.I.V.E Methodology, The E.F.F.E.C.T.I.V.E Methodology

SBD CONSULTING (NSW) PTY LIMITED

2400070 · 6 Nov 2023

035

Class 035

Advertising, Business & Retail Services

Advice relating to business organisation; Advice relating to commercial management; Advice relating to marketing management; Advisory services relating to commercial planning; Advisory services relating to corporate identity; Advisory services relating to customer service management; Business advice relating to marketing; Advisory services relating to business organisation; Business administration advisory services; Business advisory services; Business advisory services relating to the operation of franchises; Business analysis services; Business assistance; Business assistance relating to corporate identity; Business administration consultancy; Business consultancy; Business consultancy to firms; Business consultancy to individuals; Business consultation; Business consulting services relating to logistics; Business counselling; Business development services; Business evaluation services; Business expertise services; Advice relating to business management; Business management advice; Advisory services relating to business management; Advisory services relating to business risk management; Business advisory services relating to the management of businesses; Business management advisory services; Business management assistance; Business management consultancy; Business management and organisation consultancy; Business organisation consulting; Advisory services relating to business planning; Business planning; Business planning consultancy; Business strategic planning; Business strategy services; Consultancy relating to business efficiency; Consultancy relating to business organisation; Consultancy relating to business planning; Consultancy relating to business promotion; Consultancy relating to the establishment and running of businesses; Consultancy relating to the selection of personnel; Advisory services for business management; Management advisory services for businesses; Management assistance in business affairs; Consultancy relating to business management; Management consultations relating to business; Advice relating to personnel management; Personnel management advice; Personnel management assistance; Consultancy relating to personnel management; Consultancy relating to the management of personnel; Personnel management consultancy; Preparation of documents relating to business; Provision of business assistance; Provision of business management assistance; Provision of business management information; Provision of information in relation to business administration; Provision of information in relation to business management; Provision of information relating to business; Provision of information relating to commerce

041

Advice relating to business organisation; Advice relating to commercia...

Registered: Registered/protected

AC ADAPTIVE CERTIFICATIONS

ADAPTIVE SERVICES CONSULTING PTY LIMITED

2360916 · 13 Jun 2023

042

Certification services (testing, verification and authentication of th...

Registered: Registered/protected

AR. ADAPTIVE ROADMAP

PMO INTELLIGENT SOLUTIONS PTY LTD

2335995 · 2 Mar 2023

009

042

Apparatus for controlling the input of data; Apparatus for controlling...

Registered: Registered/protected

ADAPTIVE PHAGE THERAPEUTICS

Adaptive Phage Therapeutics, Inc.

2331061 · 1 Feb 2023

001

005

...

Human, animal, plant and microorganism biological preparations for use...

Registered: Registered/protected

ERA Adaptive Intelligence

Sleepeezee Bedding Australia Pty Ltd

2212320 · 20 Sept 2021

020

Bed mattresses

Registered: Registered/protected

ERA ADAPTIVE INTELLIGENCE

Sleepeezee Bedding Australia Pty Ltd

2175900 · 5 May 2021

020

Bed mattresses

Registered: Registered/protected

ERA Adaptive Intelligence

Sleepeezee Bedding Australia Pty Ltd

2175850 · 4 May 2021

020

Bed mattresses

Registered: Registered/protected

TELSTRA ADAPTIVE COLLABORATION

Telstra Limited

2166141 · 25 Mar 2021

009

035

...

Class 038

Communications Services

Telecommunications; communication services; bundled and unbundled telecommunications and communications services; telecommunications security (providing secure connections and access including to computers and a global computer network); telecommunication of information (including web pages), computer programs and any other data; electronic mail services; provision of telecommunication access and links to computer databases and the Internet; transmission of information on a wide range of topics, including on-line transmission; arranging and providing electronic, digital and computerised communications services and facilities between wholesalers, retailers, customers, transport service providers; computer aided transmission of messages, data and images; on-line telecommunications information services relating to e-commerce; electronic, wireless and on-line mapping services, being the electronic, wireless or on-line transmission of reproductions of street and area maps showing geographic locations including streets, houses and businesses; communications in multiple mediums; television broadcasting including pay, free to air and cable; broadcasting services; data casting services; telecommunication services for the collection, transmission, processing and/or storage of messages and data; voice mail and messaging services; SMS services; telecommunication consultancy services; rental of telecommunications equipment; rental of phone numbers; provision of internet access for others; electronic transmission of data, documents, images, information, messages, voices and written communications; rental of communications equipment, apparatus and systems; streaming of data; internet portal services (providing user access to a global computer network); internet services provider (ISP) services; broadband services; provision of landline and broadband services over the national broadband network; communication by electronic means; information, consultation and advisory services concerning all of the foregoing

Class 042

Computer & Software Services & Scientific Services

Computer programming services; computer network services; development of computer based networks; cloud computing; software as a service; software as a service featuring software for use to operate, connect and control internet of things (IOT) electronic devices; software as a service with machine learning and artificial intelligence capability; computer consultancy services; computer technology services; information technology consultancy; technological consultancy; Information technology (IT) services (computer hardware, software and peripherals design and technical consultancy); design and development of computer hardware and software; provision of services in relation to the storage of computerised data; data encryption services; data security services (firewalls); data storage (other than physical storage); data mining services; technical data analysis services; analytical services relating to computers; provision of computer services in relation to the dissemination of computerised data; electronic data storage including creating indexes of online information; development of computer codes; developments of computer based networks; development of computer platforms; development of computer programmes and software; development of computer systems; technical support services; designing and hosting of web portal services; application service provider services; computer software design services; research and development of technology, including research and development in relation to telecommunications goods and services, including directory goods and services in both electronic and non-electronic form; hosting of websites for others; designing of websites; design and implementation of IT solutions; maintenance, installation and repair of computer software; data security services; rental of web servers; rental of computer software; computerised storage and retrieval of business and commercial information; search engine services; software as a service delivered website building and publishing tool; computer services namely content management systems for websites; computer services namely website tracking tools; hosting of website landing pages; provision of tools allowing users to build their own website and applications; rental of web servers; rental of computer software; extraction and retrieval of information and data mining by means of computer networks; website tracking tools; website reporting services; technical and customer support services, namely trouble shooting of computer software programs; development, design and implementation services in the field of security, access, authorisation and identification systems for computers and computer networks; internet security services; computer security consultancy and engineering services; computer security services (design and development of secure computer hardware, software and systems); computer security services (programming and software installation repair and maintenance services); computer security services (testing and risk assessment of computer networks); computer security services in the nature of providing authentication, issuance, validation and revocation of digital certificates research services; verification of personal identification (computer security); network security services (test and risk assessment of electronic networks); monitoring of computer systems by remote access; product monitoring services; environmental monitoring services; machine condition monitoring; monitoring and/or managing energy and environmental performance and improvement of properties; monitoring, testing, auditing, analysing and inspecting electrical and other energy-related apparatus, devices and systems; monitoring, measuring, regulating, controlling, analysing and recording energy consumption; advisory services in relation to the use of scientific and electronic devices, equipment and systems, including for monitoring, measuring, recording and displaying information regarding energy use, water usage and other information about consumption, all for use in energy or resource management; computer diagnostic testing services; software diagnostic and repair services; installation, maintenance and repair of computer software; advice and consultancy services in relation to setup, installation, repair and maintenance of computer software; providing information in the field of computer and internet security; information, consultation and advisory services concerning all of the foregoing

Telecommunications and communications equipment, apparatus and systems...

Registered: Registered/protected

ADAPTIVE POWER MANAGEMENT

Appliance Innovation, Inc. incorporated in the State of Delaware

2147760 · 7 Jan 2021

011

Commercial cooking ovens; apparatus for lighting, heating, cooling, st...

Owners

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