Takeaway food and drink services; Arranging for the provision of meals

Bath towels; Beach towels; Towels (textile); Textiles

Apparel (clothing, footwear, headgear); Exercise wear; Swimwear; Gloves (clothing); Scarves; Beach robes; Robes

Apparatus for sports for use with water; Articles of sporting apparatus; Articles for use in watersports; Beach balls; Apparatus for games; Games; Inflatable mats for recreational use; Inflatable games for swimming pools; Inflatable pool toys; Water toys (other than swimming aids)

Beer; Non-alcoholic beverages

Alcoholic beverages (except beer); Liquors (alcoholic beverages); Spirits (beverages)

Leather and imitations of leather; luggage, trunks and travelling bags; suitcases; athletic bags; umbrellas and parasols; bags; bags for sport; running belt bags; gymnasium bags; mini-bags; tote bags; duffel bags; backpacks; bags for clothes; drawstring bags; holdalls; wash bags; beach bags; boot bags; textile shopping bags; cosmetic bags; toiletry bags; canvas bags; bum bags; beauty cases; belt bags and hip bags; purses and wallets; fitted protective covers for luggage; handbags; leather bags; leather luggage labels; luggage straps; luggage tags; shoe bags; shopping bags; animal apparel; animal leads; animal harnesses and collars; parts, fittings and accessories for all the aforesaid goods.

Household utensils and containers; combs and sponges; brushes, except paintbrushes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware; glasses; drinking vessels; bottles; drinks bottles; shaker bottles; running bottles; reusable plastic water bottles; sports bottles sold empty; reusable stainless-steel water bottles; cups; cup lids; fruit infuser bottles; flasks; bottle coolers; tableware; mugs, tumblers, bottles and tableware all made of plastic, glass, porcelain, metal or earthenware; bowls; plates; dishes; non-electric portable cool boxes; cool bags; ceramics for household purposes; crockery; chopping boards for kitchen use; cloths for eye-glasses; hairbrushes; golf brushes; bakeware; cookware; beverage coolers; biodegradable bowls, cups, plates; coasters, not of paper or textile; non-electric food and beverage coolers; insulated containers for food; empty spray bottles; jugs; laundry baskets; litter bins; lunchboxes; mixing bowls; mixing spoons; portable coolers; vacuum bottles, flasks and jars; cases adapted for cosmetic utensils; nail brushes; boot brushes; boot stretchers; clothes brushes; shoe horns.

Clothing, footwear, headgear; clothing, namely tops and bottoms; sweat absorbent clothing; bodybuilding clothing, fitness clothing, gym clothing, sports clothing; ski wear; surf wear; leisurewear; clothing for gymnastics; dancewear; clothing for running; clothing for tennis; bodybuilding and weightlifting clothing straps, wristbands and wrist straps; sweatbands; headbands; hats, caps, sun visors being head wear; beach hats; bobble hats and beanie hats; swimming caps; T-shirts, long sleeve t-shirts; crop t-shirts; running vests; vests and tank tops; polo shirts; sports shirts; crop tops; bodysuits; hooded jackets; tops, sweaters and jumpers; cardigans; knitwear; gilets; jackets; padded jackets; sports jackets; coats; jumpers; sweatshirts; cycling tops; pullovers; boxing robes; shorts; sweat shorts; gym shorts; running shorts; cycling shorts; boxing shorts; tennis shorts; dresses and skirts; clothing for martial arts; jumpsuits; dungarees; dresses and skirts for tennis; trousers; tracksuits and tracksuit bottoms; jogging bottoms; leggings; cropped leggings; ski pants; yoga pants; yoga shirts; tights; knitted tights; harem pants; underwear; thongs; briefs; boxer shorts; trunks being underwear; sports bras; bras; bralettes; socks; trainer socks and ankle socks; dressing gowns and robes; gloves; cycling gloves; base layer clothing; swimwear; beachwear; beach cover-up and wraps; sarongs; bikini tops, bikini bottoms, tankinis; swimsuits, swimming trunks; swimming shorts; rash vests, wetsuits; shoes; sports footwear; trainers; beach footwear; boots, sandals, flipflops, sliders (shoes); slippers; boxing shoes and boots; track shoes, running shoes and spiked running shoes; cycling shoes; golf shoes; gym shoes; dance shoes and dance slippers; tennis shoes; moisture wicking sports pants, shirts and bras; articles of outerclothing; articles of underclothing; scarves; pyjamas; babies clothing, footwear, headgear; infant clothing, footwear, headgear; baby boots; bibs; romper suits; baby sleepsuits; belts; sports singlets; athletic tights; bandanas; ballet shoes; baselayer tops; cashmere clothing; cargo pants; casualwear; clothing for wear in wrestling games; cover-ups; costumes; ear muffs; suits; eye masks; earbands; fishing clothing, footwear, headgear; functional underwear; golf clothing, headgear, footwear; insoles; jeans; jerseys; jogging suits; jogging clothing sets; leg warmers; leather clothing; leotards; light-reflecting coats; maternity clothing; maternity sports clothing; motorcyclists clothing; neckerchiefs; nightwear; one-piece suits; padded clothing for athletic use; playsuits; plimsolls; rainwear; rugby clothing; rugby footwear; football clothing; football footwear; shapewear; sleepwear; sports garments; stretch pants; sweat-absorbent socks, stockings, leggings, underclothing, outerclothing and clothing; tennis wear; thermal clothing, headgear, underwear; waist belts; water resistant clothing; walking shoes; windcheaters; combative sports uniforms; combative sports clothing, footwear and headgear; clothing, footwear and headwear other than helmets, for boxing, cage fighting, kickboxing and muay thai; fashion masks; headwear other than helmets for use in sports games.

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; sporting equipment; gymnasium, sport and training equipment; balls; sport and game balls; pilates toning balls; athletic exercise cones; sporting protective items being protective padding for wear during sport; protective sportswear being athletic protective padding for wear during sport; weight lifting belts; athletic knee, elbow and wrist supports; boxing gloves; weight lifting gloves; padded weight lifting straps being sports articles; punchbags and balls; lifting weights; exercise weights; leg, ankle and wrist weights; elbow guards; knee guards; shin pads; face masks for sports; benches for sporting use; grips for sporting articles; fist protectors; pads for use in sports; chest protectors for sports use; body protectors for sports use; face guards for sports use; shoulder pads for sports use; hand wraps for sports use; hand pads for use in sports; harnesses for use in sports; cases and bags adapted for sporting articles; leg guards adapted for playing sport; exercise balls; treadmills; exercise machines; cardio-vascular exercise machines; stationary exercise bicycles; cross-trainer exercise machines; stepping exercise machines; exercise benches; exercise pulleys; exercise, yoga and pilates blocks and straps; yoga swings; skipping ropes; exercise resistance straps and bands; swimming floats and rings, beach balls and inflatable beach balls; gym chalk for improving hand grip in sports activities; indoor fitness apparatus; apparatus for achieving physical fitness; shock absorption pads for protection against injury [sporting articles]; dumb-bells and barbells for weight lifting; back supports for weightlifters; machines incorporating weights for use in physical exercise; aerobic steps; abdomen protectors for athletic use; body-building apparatus; body training apparatus; body toner apparatus; gloves for sports; hoops for exercise; kettlebells; kick pads for martial arts; nets for sports; portable home gymnastic apparatus; body rehabilitation apparatus; relay batons; surfboards and body boards; pads for barbells; skateboards; squat racks; stomach exercisers; stress relief balls; swimming equipment, namely flippers, floats, gloves, paddles, belts, jackets, racing lanes, inflatable swimming floats and starting blocks; punching bags for boxing; bodybuilding and weightlifting wrist straps; parts, fittings and accessories for all the aforesaid goods.

Advertising and marketing services provided by means of social media; advertising, particularly services for the promotion of goods; loyalty, incentive and bonus program services; advertising, marketing and promotion services to promote public awareness of the need for charitable donations; advertising, marketing and promotion services to promote public awareness of mental health issues; advertising, marketing and promotion services to promote public awareness of the benefits of positive mindset, healthy lifestyle, personal development, overall wellbeing and personal growth; advertising, marketing and promotion services to promote the benefits of community on mental health and mindset; merchandising; product demonstrations and product display services; production of video recordings for marketing purposes; providing consumer product advice; promotion of goods and services through sponsorship; promotion of goods and services through sponsorship of sports, business and charitable events; promotional management for sports personalities and sports people; promotion of sports competitions and events; organisation of sport, health and wellness exhibitions and promotional and sales events for commercial or advertising purposes; organisation of exhibitions and events for trade and advertising purposes in the field of sports; import-export agency services; advertising services; organisation of trade fairs; retail, on line retail, mail order and wholesale services, including temporary and pop-up retail store services in connection with dietary and nutritional supplements and dietetic preparations, vitamin supplements, food supplements for sportsmen, sportswomen and athletes, food supplements in liquid form, protein supplements, protein supplement shakes, mineral nutritional supplements, nutritional supplement energy bars, fitness and endurance supplements, protein powder dietary supplements, nutritional supplement meal replacement bars for boosting energy, powdered nutritional supplement drink mixes, nutritional drinks and drink mixes for use as a meal replacement, protein supplement drinks and powders, antioxidants, dietary supplement drinks, herbal supplements, meal replacement powders, mineral supplements, nutraceutical preparations for humans, first-aid kits, scientific, surveying, photographic, cinematographic, weighing, measuring, signalling, checking, supervision, monitoring and teaching apparatus and instruments, sensors and detectors, apparatus for recording, transmission or reproduction of sound or images, recording discs, compact discs, DVDs and other digital recording media, calculating machines, data processing equipment, computer software, computer software applications, downloadable mobile applications, health monitoring software, downloadable videos, video recordings, downloadable video files, media content, downloadable videos and media in the field of sports, fitness, nutrition, health, lifestyle and mental health and overall wellbeing, pre-recorded videos, electrical and electronic measuring and monitoring apparatus and instruments, multifunctional electronic devices to view, measure and upload to the internet information, including time, date, global positioning, direction, distance, altitude, cadence, speed, calories burned and steps taken, pedometers, calorie counting apparatus, mouth guards being gum shields, mouth guards for boxing, boxing helme; ts, downloadable video recordings for advertising on social media, headphones, earphones, sunglasses and spectacles, frames and cases for sunglasses and spectacles, eyeshades, swimming goggles and swimming masks, straps, cases, covers and waterproof cases for mobile phones, tablet computers, computers, electronic devices and portable media players, protective and safety equipment, protective breathing masks made of non-woven materials for medical applications, sanitary masks made of cloth for protection against viral infection, personal protective equipment (PPE), personal protective equipment (PPE) namely, masks for protection against viral infection, anti-pollution masks for respiratory protection, protection masks, dust masks, protective clothing, protective clothing, footwear and headgear for use in sports and combative sports, head covers for use in sports, skin moisture analyzers, not for medical purposes, testing devices, audio-visual teaching apparatus, electronic simulator apparatus, massage apparatus, physiotherapy and rehabilitation equipment, foam massage rollers, compression bandages, compression garments, compression stockings, orthopaedic compression supports, limb compression instruments, body limb compression sleeves, compression socks for medical or therapeutic use, apparatus for electrical muscle stimulation, apparatus for the therapeutic toning of the body and muscles, therapeutic body toner apparatus, computer controlled exercise and training apparatus for therapeutic use, deep heat massage apparatus, electro-stimulation apparatus for use in therapeutic treatment, exercise apparatus for medical rehabilitative purposes, exercise machines for therapeutic purposes, hot therapy apparatus, nerve muscle stimulators, parallel bars for medical and therapeutic use, physical exercise apparatus for therapeutic use, step-up machines for use in physiotherapy, weight training apparatus adapted for medical use, supportive bandages, arch supports for flat feet,; body limb compression sleeves for athletic use, elastic bandages, inserts and insoles for footwear for orthopaedic use, lumbar belts, tubular elastic bandages, jewellery, watches, clocks, key rings, key chains, key chain charms, bands for watches, electric watches, electrical timepieces, watch straps, stopwatches, watch bracelets, key fobs, leather and imitations of leather, luggage, trunks and travelling bags, suitcases, athletic bags, umbrellas and parasols, bags, bags for sport, gymnasium bags, mini-bags, tote bags, duffel bags, backpacks, bags for clothes, drawstring bags, holdalls, wash bags, beach bags, boot bags, cloth bags, cosmetic bags, toiletry bags, canvas bags, bum bags, beauty cases, belt bags and hip bags, purses and wallets, fitted protective covers for luggage, handbags, leather bags, luggage labels, luggage straps, luggage tags, shoe bags, shopping bags, animal apparel, animal leads, animal harnesses and collars, combs and sponges, brushes, except paintbrushes, unworked or semi-worked glass, except building glass, glassware, porcelain and earthenware, glasses, drinking vessels, bottles, drinks bottles, shaker bottles, running bottles, reusable plastic water bottles, sports bottles sold empty, reusable stainless-steel water bottles, cups, cup lids, fruit infuser bottles, flasks, bottle coolers, tableware, mugs, tumblers, bottles and tableware, bowls, plates, dishes, cool boxes, cool bags, ceramics for household purposes, crockery, chopping boards for kitchen use, cloths for eye-glasses, hairbrushes, golf brushes, bakeware, cookware, beverage coolers, biodegradable bowls, cups, plates, coasters, not of paper or textile, non-electric food and beverage coolers, insulated containers for food, empty spray bottles, jugs, laundry baskets, litter bins, lunchboxes, mixing bowls, mixing spoons, portable coolers, vacuum bottles, flasks and jars, cases adapted for cosmetic utensils, nail brushes, boot brushes, boot stretchers, clothes brushes, shoe horns, text; ile goods, textiles for making into articles of clothing, household linen, towels, gym towels, beach towels, hammam towels, apparel fabrics, coated fabrics, elastic fabrics for clothing, elastic woven materials, fabric linings for clothing, fabric for footwear, fabric and materials for use in the manufacture of clothing, bags, headgear and footwear, fabrics being textile piece goods for use in manufacture, synthetic fibre fabrics, textile fabrics for use in the manufacture of sportswear, vapour permeable fabrics, waterproof fabrics, labels of textile, textile handkerchiefs, throws, washcloths, exercise towels, bedding, bed and table covers, bath linen (except clothing), bedspreads, blankets, cushion covers, curtain holders of textile materials, curtains, banners, flags, textile place mats, napkins of textile materials, pillowcases, sheets, clothing, footwear, headgear, clothing, namely tops and bottoms, sweat absorbent clothing, bodybuilding clothing, fitness clothing, gym clothing, sports clothing, ski wear, surf wear, leisurewear, clothing for gymnastics, dancewear, clothing for running, clothing for tennis, bodybuilding and weightlifting clothing straps, wristbands and wrist straps, sweatbands, headbands, hats, caps, sun visors [head wear], beach hats, bobble hats and beanie hats, swimming caps, T-shirts, long sleeve t-shirts, crop t-shirts, running vests, vests and tank tops, polo shirts, sports shirts, crop tops, bodysuits, hooded jackets, tops, sweaters and jumpers, cardigans, knitwear, gilets, jackets, padded jackets, sports jackets, coats, jumpers, sweatshirts, cycling tops, pullovers, boxing robes, shorts, sweat shorts, gym shorts, running shorts, cycling shorts, boxing shorts, tennis shorts, dresses and skirts, clothing for martial arts, jumpsuits, dungarees, dresses and skirts for tennis, trousers, tracksuits and tracksuit bottoms, jogging bottoms, leggings, cropped leggings, ski pants, yoga pants, yoga shirts, tights, knitted tights, harem pants, underwe; ar, thongs, briefs, boxer shorts, trunks [underwear], sports bras, bras, bralettes, socks, trainer socks and ankle socks, dressing gowns and robes, gloves, cycling gloves, base layer clothing, compression wear clothing, swimwear, beachwear, beach cover ups and wraps, sarongs, bikini tops, bikini bottoms, tankinis, swimsuits, swimming trunks, swimming shorts, rash vests, wetsuits, shoes, sports footwear, trainers, beach footwear, boots, sandals, flip flops, sliders, slippers, boxing shoes and boots, track shoes, running shoes and spiked running shoes, cycling shoes, golf shoes, gym shoes, dance shoes and dance slippers, tennis shoes, moisture wicking sports pants, shirts and bras, articles of outer clothing, articles of underclothing, scarves, pyjamas, babies clothing, footwear, headgear, infant clothing, footwear, headgear, baby boots, bibs, romper suits, baby sleepsuits, belts, sports singlets, athletic tights, bandanas, ballet shoes, base layer tops, cashmere clothing, cargo pants, casualwear, clothing for wear in wrestling games, cover-ups, costumes, ear muffs, suits, eye masks, ear-bands, fishing clothing, footwear, headgear, functional underwear, golf clothing, headgear, footwear, insoles, jeans, jerseys, jogging suits, jogging clothing sets, leg warmers, leather clothing, leotards, light-reflecting coats, maternity clothing, maternity sports clothing, motorcyclists clothing, neckerchiefs, nightwear, one-piece suits, padded clothing for athletic use, playsuits, plimsolls, rainwear, rugby clothing, rugby footwear, football clothing, football footwear, shapewear, sleepwear, sports garments, stretch pants, sweat-absorbent socks, stockings, leggings, underclothing, outer-clothing and clothing, tennis wear, thermal clothing, headgear, underwear, waist belts, water resistant clothing, walking shoes, windcheaters, combative sports uniforms, combative sports clothing, footwear and headgear, clothing, footwear and headwear, other than helmets, for boxing, cage fighting,; kickboxing and muay thai, fashion masks, accessories for apparel, sewing articles and decorative textile articles, embroidery, ribbons and braid, buttons, hooks and eyes, pins and needles, hair decorations, hair fastening articles, hairbands, hair clips, scrunchies, armbands for holding sleeves, badges for wear, not of precious metal, belt buckles, belt clasps, boot laces, buckles for clothing, cords for clothing, fasteners for clothing, shoe laces, shoe ornaments of plastic, zips, zipper pulls, mats and matting, exercise mats, yoga mats, gymnasium mats, games, toys and playthings, video game apparatus, gymnastic and sporting articles, sporting equipment, gymnasium, sport and training equipment, balls, sport and game balls, pilates toning balls, athletic exercise cones, sporting protective items being protective padding for wear during sport, athletic protective sportswear, weight lifting belts, athletic knee and wrist supports, boxing gloves, weight lifting gloves, barbell pads, padded lifting straps, punchbags and balls, lifting weights, exercise weights, leg, ankle and wrist weights, elbow guards, knee guards, shin pads, face masks for sports, benches for sporting use, grips for sporting articles, fist protectors, pads for use in sports, chest protectors for sports use, body protectors for sports use, face guards for sports use, shoulder pads for sports use, hand wraps for sports use, hand pads for use in sports, harnesses for use in sports, cases and bags adapted for sporting articles, leg guards adapted for playing sport, exercise balls, treadmills, exercise machines, cardio-vascular exercise machines, exercise bicycles, cross-trainer exercise machines, stepping exercise machines, exercise benches, exercise pulleys, exercise, yoga and pilates blocks and straps, yoga swings, skipping ropes, exercise resistance straps and bands, swimming floats and rings, beach balls and inflatable beach balls, gym chalk for improving hand grip in sports activities, indoor fitne; ss apparatus, apparatus for achieving physical fitness, shock absorption pads for protection against injury [sporting articles], dumb-bells and bar-bells for weight lifting, back supporters for weightlifters, machines incorporating weights for use in physical exercise, aerobic steps, abdomen protectors for athletic use, body-building apparatus, body training apparatus, body toner apparatus, head covers and gloves for use in sports, hoops for exercise, kettlebells, kick pads for martial arts, nets for sports, portable home gymnastic apparatus, body rehabilitation apparatus, relay batons, lanyards for wear, knee and elbow bandages, elasticated supports for the knees and elbows, micro fibre towels, pads for barbells, running belt bags, surfboards and body boards, squat racks, stomach exercisers, stress relief balls, swimming equipment, punching bags, and parts, fittings and accessories for all the aforesaid goods; information, advisory and consultancy services in relation to the foregoing.

Education; providing of training; entertainment; sporting and cultural activities; entertainment services; organisation of sports, fitness, health and wellness events and competitions; organisation of community events for sport, cultural, educational or entertainment purposes; education and training relating to mental health; provision of recreational and educational facilities and services provided at clubs and drop-in centres; organisation of sporting and cultural events for charitable purposes; conducting educational support programmes in the fields of mental health and positive mindset; education and entertainment services delivered to encourage positive mental health, healthy lifestyle, positive mindset, overall wellbeing, personal development and personal growth; recreational camps; sports and fitness services; organisation of sports and sporting events and competitions; organisation of fitness and fitness events and competitions; sports camps; sports activities; sports, health and fitness training and coaching; sporting services; provision of educational and entertainment information; sports entertainment services; providing sports information; providing sports facilities; rental of sports equipment and facilities; providing sports entertainment via a website; production of sporting events for television, film or radio; provision of, and booking of sports facilities; information related to sports education; organization of e-sports competitions; news reporting services relating to sports; provision of entertainment and educational information relating to sports persons; arranging and conducting of sports events for charitable purposes; online publishing of educational and entertaining online newsletters; online publishing of newsletters in the fields of sports and sports entertainment; exercise and fitness advisory services; exercise and fitness classes; fitness club services; physical fitness centers; health club services; providing exercise and fitness facilities; services of physical fitness centers; provision of information relating to fitness training via an on line portal; training and education services and information relating thereto provided via Internet portals; provision of educational health and physical fitness information; educational and training advisory services; provision of gymnasium facilities and gymnasium services; gymnasium services relating to weight training; gymnasiums; electronic publishing services; production of podcasts; multimedia publishing; on-line publication of electronic books and journals; providing electronic publications, publication of guides and web blogs on the internet; provision of and publication of audio, video and multimedia productions and publications; photography services; publication of books and texts; production of videos; video entertainment services; video library services; production of training videos; audio and video recording services; providing online videos, not downloadable; audio, video and multimedia production, and photography; arranging and conducting of live entertainment events; arranging of contests; arranging of festivals for entertainment purposes; arranging of visual entertainment; entertainment in the nature of live performances and personal appearances of sports personalities; conducting of live esports events; corporate entertainment services; corporate hospitality in the nature of entertainment; entertainment by means of roadshows; entertainment services in the nature of organizing social entertainment events; esports coaching; fan club services in the nature of entertainment and sports; organisation of festivals for cultural and entertainment purposes; leisure services; online entertainment; organization of conferences; organization of group recreational activities; arranging and conducting seminars; education and entertainment information services including the provision of non-downloadable audio and/or visual content accessible via smartphones, tablets, personal computers, laptops, smart TVs and other communication devices; organization of webinars; photographic reporting; production of documentaries; providing on line games; organisation of educational, entertainment, cultural, sports, health and wellness activities for summer camps; providing online and non-downloadable exercise and fitness videos including in the form of a vlog via the Internet on websites, blogs and social media intended for that purpose; providing online non-downloadable videos in the field of entertainment and training, including in the form of a vlog via the Internet on websites, blogs and social media intended for entertainment and training purposes; provision of exercise and nutrition tuition online videos; personal fitness training and advice services; personal fitness training subscription courses; organization of boxing matches; boxing instruction; organisation of conventions; organisation of sporting, health and fitness conventions; information, advisory and consultancy services relating to any of the aforesaid services.

Social networking services; internet-based social networking services; provision of personal support for individuals and families; online social networking services accessible by means of downloadable mobile applications; online social networking services provided through a community website; information, advisory and consultancy services relating to all of the aforesaid services.

Organising charitable fundraising events being the provision of entertainment, sporting and cultural services; Charitable services, namely education and training; Provision of instruction for the disabled

Bacteriological research; Research relating to bacteriology; Medical research; Medical and scientific research, namely, conducting clinical trials for others; Medical research (scientific research for medical purposes); Provision of information relating to scientific research; Scientific research; Scientific research relating to bacteriology

Paediatric medical services; Physiotherapy; Speech therapy; Medical advice for individuals with disabilities; Advisory services relating to health; Consultancy in relation to occupational health and safety (therapeutic and rehabilitation services); Information services relating to health care; Health care; Consultancy relating to health care

Card operated financial services; Computerised financial services; Financial services; Electronic funds transfer services; Financial credit services; Financial lending; Financial transaction services; Provision of financial information; Electronic payment services; Financial payment services; Payment processing services; Payment transaction card services; E-wallet payment services; Transfer of funds

Internet portal services (providing user access to a global computer network); Providing access to computer networks; Computer network communication services; Providing access to databases; Providing access to online computer databases; Data transmission services over telecommunications networks; Data communication services; Communication services for the electronic transmission of data

Software as a service (SaaS); Online provision of web-based applications (non-downloadable); Online provision of web-based software (non-downloadable); User authentication services using technology for e-commerce transactions