Consumer video game apparatus; controllers and joysticks for consumer video game apparatus; protective films for liquid crystal displays for controllers for consumer video game apparatus; protective cases for controllers for consumer video game apparatus; storage cases for controllers for consumer video game apparatus; parts and accessories for consumer video game apparatus; arcade video game machines; controllers and joysticks for arcade video game machines; parts and accessories for arcade video game machines; handheld electronic game apparatus; controllers and joysticks for handheld electronic game apparatus; protective films for liquid crystal displays for handheld electronic game apparatus; protective cases for handheld electronic game apparatus; storage cases for handheld electronic game apparatus; parts and accessories for handheld electronic game apparatus; toys; toys with built-in IC chips; dolls with built-in IC chips; Go games; Japanese playing cards (Utagaruta); Japanese chess (Shogi games); card game toys and their accessories; dice; Japanese dice games (Sugoroku); dice cups; Chinese checkers; chess games; checkers (checker sets); conjuring apparatus; dominoes; playing cards; Japanese playing cards (Hanafuda); mah-jong; game machines and apparatus; billiard equipment; trading card games; cards for trading card game; accessories for trading card games

Issuance of reward cards (loyalty cards); advertising and publicity services or providing information thereon; providing information on arranging, conducting and organization of trade shows; issuance of trading stamps being loyalty program services enabling customers to earn points by playing smart devices, consumer video game apparatus, and handheld electronic game apparatus, by accessing online retail stores and by purchasing downloadable game software and providing information thereon; surveying (opinion polling) by questionnaire or providing information thereon; providing information concerning commercial sales; conducting prizes, quizzes, lots, questionnaires, and games for sales promotion of the goods or services, or providing information thereon; issuance of coupons for sales promotion of the goods or services, or providing information thereon; retail services or wholesale services for consumer video game apparatus; retail services or wholesale services for programs for consumer video game apparatus; retail services or wholesale services for electronic circuits, magnetic discs, optical discs, optical magnetic discs, magnetic tapes, ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and storage media storing programs for consumer video game apparatus; retail services or wholesale services for controllers, joysticks and memory cards for consumer video game apparatus; retail services or wholesale services for other parts and accessories for consumer video game apparatus; retail services or wholesale services for handheld electronic game apparatus; retail services or wholesale services for programs for handheld electronic game apparatus; retail services or wholesale services for electronic circuits, magnetic discs, optical discs, optical magnetic discs, magnetic tapes, ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and storage media storing programs for handheld electronic game apparatus; retail services or wholesale services for parts and accessories for handheld electronic game apparatus; retail services or wholesale services for card game toys and their accessories; retail services or wholesale services for toys, dolls, game machines and apparatus; administration or management of social networking site business; providing advertising spaces on the Internet; providing retail sales information on shops by using communication networks; organization or management of online exhibition for commercial and advertising purposes; exhibiting of goods for on-line sales; arranging, conducting and organization of online trade shows for sales promotion of goods or services; organization of customer loyalty programs for commercial, promotional or advertising purposes

Providing access to computer database; providing chat rooms for social networking users; transmission and switching of message, sound, picture and other data via computer communication networks; broadcasting by uploading, posting, showing, tagging, electronically transmitting and other means of data, sound, video image and other electronic information; electronic bulletin board services (telecommunication services) and providing information thereon; communication by consumer video game apparatus and providing information thereon; communication by arcade video game machines and providing information thereon; communication by handheld electronic game apparatus and providing information thereon; communication by cellular phones and providing information thereon; communication by messages and pictures by using computers; telecommunication (other than broadcasting); providing information on broadcast program listing; broadcasting and providing information thereon; electronic bulletin board services (telecommunications services) via the Internet; transmission and switching of message, sound and picture via computer communication networks; providing online chat room services; instant messaging services; providing online facilities for real-time interaction with other computer users; providing online forums; rental of access time to social networking websites, computer database, chat rooms, electronic bulletin boards, homepages or computer networks and providing information thereon

Providing non-downloadable images via communication by handheld electronic game apparatus; providing non-downloadable images via communication by arcade video game machines; providing non-downloadable images via communication by consumer video game apparatus; providing non-downloadable pictures via communication by handheld electronic game apparatus; providing non-downloadable pictures via communication by arcade video game machines; providing non-downloadable pictures via communication by consumer video game apparatus; providing non-downloadable movies via communication by handheld electronic game apparatus; providing non-downloadable movies via communication by arcade video game machines; providing non-downloadable movies via communication by consumer video game apparatus; providing non-downloadable music and sounds via communication by handheld electronic game apparatus; providing non-downloadable music and sounds via communication by arcade video game machines; providing non-downloadable music and sounds via communication by consumer video game apparatus; organization, management or arrangement of video game events; providing non-downloadable games via communication by handheld electronic game apparatus; providing non-downloadable games via communication by arcade video game machines; providing non-downloadable games via communication by consumer video game apparatus; providing non-downloadable games via communication by cellular phones; providing non-downloadable games via communications; providing non-downloadable games for consumer video game apparatus; providing non-downloadable games for handheld electronic game apparatus; providing non-downloadable games for arcade video game machines; providing non-downloadable games for cellular phones; rental of consumer video game apparatus and arcade video game machines; rental of handheld electronic game apparatus; providing non-downloadable games via telecommunication network; providing non-downloadable games via communication network; providing entertainment information on providing on-line games by using computer network

Designing; design of hardware for computer games; design, programming or maintenance of programs for handheld electronic game apparatus; providing advice and information on design, programming or maintenance of programs for handheld electronic game apparatus; design, programming or maintenance of programs for consumer video game apparatus; providing advice and information on design, programming or maintenance of programs for consumer video game apparatus; design, programming or maintenance of programs for arcade video game machines; providing advice and information on design, programming or maintenance of programs for arcade video game machines; creating or maintaining web sites; computer software design, computer programming, or maintenance of computer software; providing information on creating or maintaining web sites; technical advice relating to performance or operation of computers, automobiles and other machines that require high levels of personal knowledge, skill or experience of the operators to meet the required accuracy in operating them; rental of storage area of server and providing information thereon; rental of computers; providing non-downloadable computer programs for creating, editing or processing images, illustrations, texts, and designs; providing non-downloadable computer programs for accessing to electronic bulletin board on the Internet; providing non-downloadable computer programs; design, programming or maintenance of programs for cellular phones; providing advice and information on design, programming or maintenance of programs for cellular phones; providingnon-downloadable computer programs for image processing and providing information thereon; rental of storage area of servers for use in the social networking to interact between users on the Internet; providing non-downloadable programs for the customized webpage featuring information defined by users and personal profile and information; hosting computer websites for social networking to interact between users on the Internet; creating or maintaining social networking websites; providing search engines for searching social networking websites; rental of storage media storing programs for consumer video game apparatus; rental of storage media storing programs for handheld electronic game apparatus; rental of storage media storing programs for arcade video game machines; rental of storage media storing game programs for cellular phones

Providing personal information such as profiles and diaries by electronic bulletin boards on the Internet; providing information on making and introducing friends for the social networking user via the websites on the Internet; friend introduction to those who want to have an Internet friend; on-line social networking services

Consumer video game apparatus; controllers and joysticks for consumer video game apparatus; protective films for liquid crystal displays for controllers for consumer video game apparatus; AC adapters for consumer video game apparatus; protective cases for controllers for consumer video game apparatus; storage cases for controllers for consumer video game apparatus; parts and accessories for consumer video game apparatus; arcade video game machines; controllers and joysticks for arcade video game machines; parts and accessories for arcade video game machines; handheld electronic game apparatus; controllers and joysticks for handheld electronic game apparatus; protective films for liquid crystal displays for handheld electronic game apparatus; AC adapters for handheld electronic game apparatus; protective cases for handheld electronic game apparatus; storage cases for handheld electronic game apparatus; parts and accessories for handheld electronic game apparatus; toys; dolls; toys with built-in IC chips; dolls with built-in IC chips; stuffed toys; amusement machines and apparatus for use in amusement parks (other than arcade video game machines); Go games; Japanese playing cards (Utagaruta); Japanese chess (Shogi games); card game toys and their accessories; dice; Japanese dice games (Sugoroku); dice cups; Chinese checkers; chess games; checkers (checker sets); conjuring apparatus; dominoes; playing cards; Japanese playing cards (Hanafuda); mah-jong; game machines and apparatus; billiard equipment; trading card games; cards for trading card game; accessories for trading card games; sports equipment

Issuance of reward cards (loyalty cards); advertising and publicity services or providing information thereon; providing information on arranging, conducting and organization of trade shows; issuance of trading stamps being loyalty program services enabling customers to earn points by playing smart devices, consumer video game apparatus, and handheld electronic game apparatus, by accessing online retail stores and by purchasing downloadable game software and providing information thereon; surveying (opinion polling) by questionnaire or providing information thereon; providing information concerning commercial sales; conducting prizes, quizzes, lots, questionnaires, and games for sales promotion of the goods or services, or providing information thereon; issuance of coupons for sales promotion of the goods or services, or providing information thereon; retail services or wholesale services for consumer video game apparatus; retail services or wholesale services for programs for consumer video game apparatus; retail services or wholesale services for electronic circuits, magnetic discs, optical discs, optical magnetic discs, magnetic tapes, ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and storage media storing programs for consumer video game apparatus; retail services or wholesale services for controllers, joysticks and memory cards for consumer video game apparatus; retail services or wholesale services for other parts and accessories for consumer video game apparatus; retail services or wholesale services for handheld electronic game apparatus; retail services or wholesale services for programs for handheld electronic game apparatus; retail services or wholesale services for electronic circuits, magnetic discs, optical discs, optical magnetic discs, magnetic tapes, ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and storage media storing programs for handheld electronic game apparatus; retail services or wholesale services for parts and accessories for handheld electronic game apparatus; retail services or wholesale services for card game toys and their accessories; retail services or wholesale services for toys, dolls, game machines and apparatus; administration or management of social networking site business; providing advertising spaces on the internet; providing retail sales information on shops by using communication networks; organization or management of online exhibition for commercial and advertising purposes; exhibiting of goods for on-line sales; arranging, conducting and organization of online trade shows for sales promotion of goods or services; organization of customer loyalty services for commercial, promotional or advertising purposes

Providing access to computer database; providing access to chat rooms for social networking users; transmission and switching of message, sound, picture and other data via computer communication networks; broadcasting by uploading, posting, showing, tagging, electronically transmitting and other means of data, sound, video image and other electronic information; electronic bulletin board services (telecommunication services) and providing information thereon; communication by consumer video game apparatus and providing information thereon; communication by arcade video game machines and providing information thereon; communication by handheld electronic game apparatus and providing information thereon; communication by cellular phones and providing information thereon; communication by messages and pictures by using computers; telecommunication (other than broadcasting); providing information on program listing of broadcasting; broadcasting and providing information thereon; electronic bulletin board services (telecommunication services) by using Internet; transmission of messages, sounds and pictures via a computer communications network; providing access to on-line chat rooms; providing access to instant messaging systems; providingaccess to on-line facilities for real-time interaction with other computer users; providing access to on-line forums; rental of access time to social networking websites, computer database, chat rooms, electronic bulletin boards, homepages or computer networks and providing information thereon

Providing non-downloadable images via communication by handheld electronic game apparatus; providing non-downloadable images via communication by arcade video game machines; providing non-downloadable images via communication by consumer video game apparatus; providing non-downloadable images via communication by cellular phones; providing non-downloadable images via communications; providing non-downloadable pictures via communication by handheld electronic game apparatus; providing non-downloadable pictures via communication by arcade video game machines; providing non-downloadable pictures via communication by consumer video game apparatus; providing non-downloadable pictures via communication by cellular phones; providing non-downloadable pictures via communications; providing non-downloadable movies via communication by handheld electronic game apparatus; providing non-downloadable movies via communication by arcade video game machines; providing non-downloadable movies via communication by consumer video game apparatus; providing non-downloadable movies via communication by cellular phones; providing non-downloadable movies via communications; providing non-downloadable music and sounds via communication by handheld electronic game apparatus; providing non-downloadable music and sounds via communication by arcade video game machines; providing non-downloadable music and sounds via communication by consumer video game apparatus; providing non-downloadable music and sounds via communication by cellular phones; providing non-downloadable music and sounds via communications; providing non-downloadable games via communication by handheld electronic game apparatus; providing non-downloadable games via communication by arcade video game machines; providing non-downloadable games via communication by consumer video game apparatus; providing non-downloadable games via communication by cellular phones; providing non-downloadable games via communications; providing non-downloadable games for consumer video game apparatus; providing non-downloadable games for handheld electronic game apparatus; providing non-downloadable games for arcade video game machines; providing non-downloadable games for cellular phones; rental of gaming apparatus incorporating storage media storing programs for consumer video game apparatus; rental of handheld electronic game apparatus incorporating storage media storing programs; rental of arcade video game machines incorporating storage media storing programs; rental of gaming apparatus incorporating storage media storing programs for consumer video game apparatus; rental of consumer video game apparatus and arcade video game machines; rental of handheld electronic game apparatus; providing non-downloadable games via telecommunication network; providing non-downloadable games via communication network; movie film production, or movie film distribution; providing entertainment information on providing on-line games by using computer network

Designing; design of hardware for computer games; design, programming or maintenance of programs for handheld electronic game apparatus; providing advice and information on design, programming or maintenance of programs for handheld electronic game apparatus; design, programming or maintenance of programs for consumer video game apparatus; providing advice and information on design, programming or maintenance of programs for consumer video game apparatus; design, programming or maintenance of programs for arcade video game machines; providing advice and information on design, programming or maintenance of programs for arcade video game machines; creating or maintaining web sites; computer software design, computer programming, or maintenance of computer software; providing information on creating or maintaining web sites; technical advice relating to performance or operation of computers, automobiles and other machines that require high levels of personal knowledge, skill or experience of the operators to meet the required accuracy in operating them; rental of computers; providing non-downloadable computer programs for creating, editing or processing images, illustrations, texts, and designs; providing non-downloadable computer programs for accessing an electronic bulletin board on the Internet; providing non-downloadable computer programs; design, programming or maintenance of programs for cellular phones; providing advice and information on design, programming or maintenance of programs for cellular phones; providing non-downloadable computer programs for image processing and providing information thereon; providing non-downloadable programs for the customisation of webpages featuring information defined by users and personal profile and information; hosting computer websites for social networking to interact between users on the Internet; creating or maintaining social networking websites; providing search engines for searching social networking websites

Social networking services, being the provision of personal information in the form of user profiles on electronic bulletin boards on the internet, for the interaction of users of game software and hardware; providing information to enable users of game software and hardware to communicate with other users of game software and hardware via communication networks, including the Internet for the purposes of social networking; friend introduction to those who want to have an Internet friend; on-line social networking services

Lunch boxes

Clothing, including but not limited to, shirts,socks and underwear; hats; footwear

confectionery; chocolate; breakfast cereals

Fruit based drinks; fruit juice; energy drinks; soft drinks

Telecommunications; telecommunication services; computer communication and Internet access; access to content, websites and portals; rental of access time to global computer networks; message sending; providing access to databases; all of the aforementioned services being in connection with the provision of a neutral infrastructure for enabling the inter-connection and operability of disparate data and advertising trading technology platforms in the online advertising market

Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; information technology [IT] services (computer hardware, software and peripherals design and technical consultancy); IT programming services; computer systems integration services; information technology engineering services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customisation services; installation and customisation of computer applications software; hosting services and software as a service and rental of software; software as a service [SaaS]; cloud computing; hosting of digital content on the Internet; hosting of websites; IT consultancy, advisory and information services; rental of servers; providing virtual computer systems and virtual computer environments through cloud computing; all of the aforementioned services being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertisingtechnology platforms in the online advertising market