Computer software for the designing and administering of customer rewards programs. The software is designed for micro businesses (up to 5 people per store/site), to enable them to build a data base that can be managed and used to build continuous customer loyalty. Apart from enabling a business to reward its customers in a variety of ways it can be used to conduct a customer review of the overall business operations. (Provide feedback about a business) the data base is very flexible and allows for searching and extracting information in a variety of ways and criteria. The system is a tool to be used to assist management and marketing functions in the most effecient and effective manner

Telecommunications and communications equipment, apparatus and systems; telephone equipment, apparatus and systems including but not limited to telephones, handsets and answering machines; telephone cards, debit and credit cards, machine readable apparatus such as calling cards and apparatus which include integrated circuits, magnetic strips and memory chips; transmission, receiving and storage equipment, apparatus and systems, including electronic mail equipment, apparatus and systems; electronic directory eqipment, apparatus and systems; computer equipment, apparatus and systems including computer software, computer hardware, CD ROMs, modems and disks; video and audio equipment, apparatus and systems; all associated parts, accessories and fittings in this class; excluding computer software for use in administration of employee benefits and compensation programs and manuals sold as a unit therewith

Jewellery; horological and chronometric instruments; watches; clocks; key-rings

Rewards is to be used as the Pty Ltd name, for promoting the use of points to be used by retailers for loyalty shopping Australia wide