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Details	Status	Class/Description
UNCOMMON PURPOSE Uncommon Purpose Ventures Inc. 2289609 31 May 2022	Protected: Registered/protected	Software as a service (saas) featuring software used to evaluate a com... Class 042 Class 042 Computer & Software Services & Scientific Services Software as a service (saas) featuring software used to evaluate a company's data and to provide managed services for application integration.
POETIC PURPOSE 2266977 3 May 2022	Registered: Registered/protected	Poetry books,Apparel (clothing, footwear, headgear) Class 016 Class 016 Paper Goods and Printed Material Poetry books Class 025 Class 025 Clothing Products Apparel (clothing, footwear, headgear)
Purpose List Phil Preston Pty Ltd 2228337 19 Nov 2021	Registered: Registered/protected	Keynote speaking for educational, cultural or entertainment purposes; ... Class 041 Class 041 Education and Entertainment Services Keynote speaking for educational, cultural or entertainment purposes; Conducting seminars; Arranging and conducting of seminars; Conducting workshops; Arranging and conducting of conferences; Conducting of business conferences; Conducting of educational conferences; Arranging of conferences; Conducting training seminars; Conducting workshops (training); Coaching (training); Life coaching services (training or education services); Computerised training; Consultancy services relating to training; Mentoring (education and training); Mentoring (training); Provision of training; Training; Training consultancy; Know-how transfer [training]; Organisation of seminars; Personal development training; Arranging and conducting of in-person educational forums; Providing group coaching and in-person learning forums; Providing courses of training; Provision of training courses; Organisation of training courses; Personal development courses; Provision of educational courses; Weblog (blog) services (online publication of journals or diaries); Commissioned writing services, other than for advertising purposes; Writing of texts (other than publicity texts)
ON PURPOSE Cos International Pty Ltd ATF Cos International Trust 2179474 18 May 2021	Registered: Registered/protected	Communication software; Application software; Downloadable software ap... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Communication software; Application software; Downloadable software applications (apps); Electronic publications including those sold and distributed online; Computer programs and recorded software distributed online; Computer software applications (downloadable); Computer software packages; Computer software platforms, recorded or downloadable; Computer software products; Communications networks; Network management computer software; Computer networks; Data transmission networks Class 025 Class 025 Clothing Products Clothing; Ladies clothing; Men's clothing; Children's clothing; Hats; T-shirts; Jumpers (sweaters); Apparel (clothing, footwear, headgear); Socks; Shorts; Pants (clothing) ... Class 035 Advertising, Business & Retail Services Advertising; Direct mail advertising; Distribution of advertising material; Production of advertising material; Promotion (advertising) of business; Radio advertising; Television advertising; Advice relating to business management; Business surveys; Conducting of internal business communication surveys; Processing of business survey results; Surveys for business purposes; Benchmarking (evaluation of business organisation practices for business management purposes); Business assistance relating to corporate identity; Business assistance; Preparation of business reports; Business strategic planning; Online advertising on a computer network; Providing information, including online, about advertising, business management and administration and office functions; Business administration; Business administration advisory services; Business administration consultancy; Business research; Research services relating to business; Advisory services for business management; Advisory services relating to business management; Direct market advertising; Market research; Marketing; Promotional marketing Class 041 Education and Entertainment Services Arranging and conducting of workshops (training); Conducting workshops; Arranging and conducting of in-person educational forums; Advisory services relating to education; Business educational services; Provision of education services via an online forum; Education services; Educational assessment services; Educational consultancy services; Mentoring (education and training); Arranging and conducting of conferences; Conducting of educational conferences; Arranging of courses of instruction; Conducting instructional courses; Provision of education courses; Providing group coaching and in-person learning forums; Life coaching services (training or education services); Career counselling (education or training advice); Publication of educational materials; Personal development courses; Personal development training; Lifestyle counselling and consultancy (health and fitness training); Production of webcasts, other than advertising; Providing online electronic publications, not downloadable; Electronic publication of information on a wide range of topics, including online and over a global computer network
Empowering Purpose Mission Dynamics Pty Ltd 2122109 30 Sept 2020	Registered: Registered/protected	Business acquisitions consulting services; Business consulting service... Class 035 Class 035 Advertising, Business & Retail Services Business acquisitions consulting services; Business consulting services relating to logistics; Business organisation consulting; Advice relating to marketing management; Business advice relating to marketing; Business consultancy services relating to marketing; Business consultancy services relating to the marketing of fund raising campaigns; Consultancy relating to marketing; Marketing; Marketing advisory services; Marketing analysis; Marketing consultancy; Marketing research; Preparation of marketing plans; Advisory services for business management; Advisory services relating to business acquisitions; Advisory services relating to business management; Advisory services relating to business organisation; Advisory services relating to business planning; Advisory services relating to business risk management; Advisory services relating to commercial planning; Advisory services relating to customer service; Business administration advisory services; Business advisory services; Business advisory services relating to product development; Business advisory services relating to the management of businesses; Business management advisory services; Management advisory services for businesses; Career advisory services (other than education and training advice); Career counselling (employment advice and information); Career information and advisory services (other than educational and training advice); Career planning services; Advice relating to business management; Business management; Business management advice; Business management and organization consultancy; Business management assistance; Business management consultancy; Business management organisation consultancy; Commercial business management; Consultancy relating to business management; Provision of business management information; Business administration consultancy; Business consultancy; Business consultancy to firms; Business consultancy to individuals; Business organization consultancy; Business planning consultancy; Commercial management consultancy; Consultancy regarding advertising communications strategies; Consultancy relating to business organisation; Consultancy relating to business planning; Consultancy relating to personnel management; Consultancy relating to the establishment and running of businesses; Corporate management consultancy; Market assessment consultancy; Professional business consultancy
PURPOSE PATHWAYS 2119900 14 Sept 2020	Registered: Registered/protected	Education services Class 041 Class 041 Education and Entertainment Services Education services
PURPOSE ID 2119901 14 Sept 2020	Registered: Registered/protected	Education services Class 041 Class 041 Education and Entertainment Services Education services
Purpose Fitness PURPOSE FITNESS AUSTRALIA PTY LTD 2055741 5 Dec 2019	Registered: Registered/protected	personal trainer services (fitness coaching) Class 041 Class 041 Education and Entertainment Services personal trainer services (fitness coaching)
Protecting Purpose You Legal Pty Ltd 2054800 3 Dec 2019	Registered: Registered/protected	Legal services; Legal services in relation to the negotiation of contr... Class 045 Class 045 Personal & Legal & Social Services Legal services; Legal services in relation to the negotiation of contracts for others; Legal services relating to the negotiation of contracts (for others); Personal legal services; Providing information, including online, about legal services; Provision of information relating to legal services; Provision of legal services
HIGHER PURPOSE HIGHER PURPOSE BOTANICALS PTY LTD 2031618 21 Aug 2019	Registered: Registered/protected	Skin care products (cosmetic); Skincare cosmetics; Skincare preparatio... Class 003 Class 003 Cosmetics and Cleaning Products Skin care products (cosmetic); Skincare cosmetics; Skincare preparations (cosmetic); Skin care creams (cosmetic); Skin care oils (cosmetic); Balms other than for medical purposes; Lipsticks; Exfoliants; Cosmetics; Cosmetic preparations; Cosmetic skin care products; Cosmetic creams; Cosmetic masks; Cosmetic soaps; Sprays for use on the body (cosmetics); Bath soap; Body soaps; Facial soaps; Perfumed soaps; Shower soap; Cosmetic powder; Cosmetic kits; Cosmetic oils; Oils for cleaning purposes; Oils for cosmetic purposes; Oils for perfumes and scents; Oils for the body (cosmetics); Facial oils; Essential oils; Massage candles for cosmetic purposes; Fragrances; Incense; Incense sticks; Incense spray; Room fragrances; Room fragrancing products; Perfume; Fragrant preparations; Air fragrance reed diffusers; Air fragrancing preparations; Aromatics for fragrances; Aromatherapy oil; Aromatherapy preparations; Aromatics (essential oils); Lotions for cosmetic purposes; Facial care products (cosmetic); Facial cleansers; Serum (cosmetic preparations); Hair care products; Salts for bath use; After sun products (not medicated); Sun protection products (cosmetics); Body balms; Lip balms Class 005 Class 005 Pharmaceutical Products Skincare preparations (pharmaceutical); Medicated skin care preparations; Pharmaceutical preparations for skin care; Skin care products (medicated); Skin care creams for medical use; Skin care lotions (medicated); Skin care oils (medicated); Skin care preparations (medicated); Aromatic teas (for medicinal use); Medicated lotions; Skin lotions (medicated); Pharmaceutical preparations containing essential oils; Dietary supplements; Dietary supplements with a cosmetic effect; Supplements (trace element) for foodstuffs for human consumption; Nutritional supplements; Nutriments; Dietary food supplements; Mineral food supplements; Protein dietary supplements; Protein supplements for humans; Tinctures for medical purposes; Vitamins; Vitamin preparations; Vitamin supplements; Multivitamins; Pharmaceutical preparations containing vitamins; Vitamin supplement patches; Dietary nutritional supplements; Dietary protein supplements; Fibre supplements; Dietary fibre; Glucose dietary supplements; Mineral dietary supplements for humans; Herbal dietary supplements; Nutritional drinks being dietary food supplements; Food supplements (dietary supplements); Medicated powders; Non-medicated antibacterial soap-based face washes; Tinctures for medical purposes; Oral tinctures ... Class 011 Environmental Control Instrument Products lighting heating cooling cooking Apparatus for use in vaporising; Perfume diffusers (electric), other than parts of vacuum cleaners; Perfume burners (electric); Apparatus for producing steam; Humidifiers (other than for medical use); Air humidifiers; Room humidifiers (apparatus); Apparatus for producing fog; Air sterilisers; Steam sterilisers; Sterilisers Class 035 Advertising, Business & Retail Services Pharmacy retail services; Online retail services; Retail services; Retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies; Retailing of goods (by any means); Distribution of goods (not being transport services) and wholesale of goods; Wholesaling of goods (by any means); Provision of an online marketplace for buyers and sellers of goods and services; Presentation of goods on communication media, for retail purposes; wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies

Protected: Registered/protected

UNCOMMON PURPOSE

Uncommon Purpose Ventures Inc.

2289609 · 31 May 2022

042

Software as a service (saas) featuring software used to evaluate a com...

Registered: Registered/protected

POETIC PURPOSE

2266977 · 3 May 2022

016

025

Poetry books,Apparel (clothing, footwear, headgear)

Registered: Registered/protected

Purpose List

Phil Preston Pty Ltd

2228337 · 19 Nov 2021

041

Keynote speaking for educational, cultural or entertainment purposes; ...

Registered: Registered/protected

ON PURPOSE

Cos International Pty Ltd ATF Cos International Trust

2179474 · 18 May 2021

009

025

...

Class 035

Advertising, Business & Retail Services

Advertising; Direct mail advertising; Distribution of advertising material; Production of advertising material; Promotion (advertising) of business; Radio advertising; Television advertising; Advice relating to business management; Business surveys; Conducting of internal business communication surveys; Processing of business survey results; Surveys for business purposes; Benchmarking (evaluation of business organisation practices for business management purposes); Business assistance relating to corporate identity; Business assistance; Preparation of business reports; Business strategic planning; Online advertising on a computer network; Providing information, including online, about advertising, business management and administration and office functions; Business administration; Business administration advisory services; Business administration consultancy; Business research; Research services relating to business; Advisory services for business management; Advisory services relating to business management; Direct market advertising; Market research; Marketing; Promotional marketing

Class 041

Education and Entertainment Services

Arranging and conducting of workshops (training); Conducting workshops; Arranging and conducting of in-person educational forums; Advisory services relating to education; Business educational services; Provision of education services via an online forum; Education services; Educational assessment services; Educational consultancy services; Mentoring (education and training); Arranging and conducting of conferences; Conducting of educational conferences; Arranging of courses of instruction; Conducting instructional courses; Provision of education courses; Providing group coaching and in-person learning forums; Life coaching services (training or education services); Career counselling (education or training advice); Publication of educational materials; Personal development courses; Personal development training; Lifestyle counselling and consultancy (health and fitness training); Production of webcasts, other than advertising; Providing online electronic publications, not downloadable; Electronic publication of information on a wide range of topics, including online and over a global computer network

Communication software; Application software; Downloadable software ap...

Registered: Registered/protected

Empowering Purpose

Mission Dynamics Pty Ltd

2122109 · 30 Sept 2020

035

Class 035

Advertising, Business & Retail Services

Business acquisitions consulting services; Business consulting services relating to logistics; Business organisation consulting; Advice relating to marketing management; Business advice relating to marketing; Business consultancy services relating to marketing; Business consultancy services relating to the marketing of fund raising campaigns; Consultancy relating to marketing; Marketing; Marketing advisory services; Marketing analysis; Marketing consultancy; Marketing research; Preparation of marketing plans; Advisory services for business management; Advisory services relating to business acquisitions; Advisory services relating to business management; Advisory services relating to business organisation; Advisory services relating to business planning; Advisory services relating to business risk management; Advisory services relating to commercial planning; Advisory services relating to customer service; Business administration advisory services; Business advisory services; Business advisory services relating to product development; Business advisory services relating to the management of businesses; Business management advisory services; Management advisory services for businesses; Career advisory services (other than education and training advice); Career counselling (employment advice and information); Career information and advisory services (other than educational and training advice); Career planning services; Advice relating to business management; Business management; Business management advice; Business management and organization consultancy; Business management assistance; Business management consultancy; Business management organisation consultancy; Commercial business management; Consultancy relating to business management; Provision of business management information; Business administration consultancy; Business consultancy; Business consultancy to firms; Business consultancy to individuals; Business organization consultancy; Business planning consultancy; Commercial management consultancy; Consultancy regarding advertising communications strategies; Consultancy relating to business organisation; Consultancy relating to business planning; Consultancy relating to personnel management; Consultancy relating to the establishment and running of businesses; Corporate management consultancy; Market assessment consultancy; Professional business consultancy

Business acquisitions consulting services; Business consulting service...

Registered: Registered/protected

PURPOSE PATHWAYS

2119900 · 14 Sept 2020

041

Education services

Registered: Registered/protected

PURPOSE ID

2119901 · 14 Sept 2020

041

Education services

Registered: Registered/protected

Purpose Fitness

PURPOSE FITNESS AUSTRALIA PTY LTD

2055741 · 5 Dec 2019

041

personal trainer services (fitness coaching)

Registered: Registered/protected

Protecting Purpose

You Legal Pty Ltd

2054800 · 3 Dec 2019

045

Legal services; Legal services in relation to the negotiation of contr...

Registered: Registered/protected

HIGHER PURPOSE

HIGHER PURPOSE BOTANICALS PTY LTD

2031618 · 21 Aug 2019

003

005

...

Skin care products (cosmetic); Skincare cosmetics; Skincare preparatio...

Owners

Australian football league (162)

Aldi foods pty ltd (97)

B&d australia pty ltd (43)

Mars australia pty ltd (43)

Australian grand prix corporation (37)

L'oreal (33)

Ansett australia limited (32)

Aurora energy pty ltd (31)

Larco pty ltd (28)

Coles group limited (24)

George weston foods limited (24)

Medibank private limited (24)

Object next software pty ltd (24)

Abercrombie & fitch europe sagl (22)

Matsushita electric industrial co ltd (22)

Rent-a-center, inc (22)

Aerospace technologies of australia limited (21)

Jim beam brands co. (21)

Duluxgroup (australia) pty ltd (20)

Abbott laboratories (19)

National australia bank limited (19)

The warehouse limited (19)

Fischer gmbh (17)

Intercontinental great brands llc (17)

Ainsworth game technology limited (16)

Asics corporation (16)

Australian olympic committee, inc. (16)

Cub pty ltd (16)

Cathay pacific airways limited (16)

Telstra corporation limited (16)

Transport accident commission (16)

Clyde industries limited (15)

Giorgio armani s.P.A. (15)

Industrial design council of australia (15)

Tennis australia limited (15)

Apple inc. (14)

Build-a-bear workshop, inc. a delaware corporation (14)

Lion-beer, spirits & wine pty ltd (14)

Mercedes-benz group ag (14)

Queensland brand partners pty ltd (14)

Unilever ip holdings b.V. (14)

Bundaberg brewed drinks pty limited (13)

Fix-a-tap australia pty limited (13)

Meredith operations corporation (13)

The sunraysia natural beverage company pty. ltd. (13)

Unilever plc (13)

Amazon technologies, inc. (12)

Dj&a pty. ltd. (12)

Godfrey hirst australia pty ltd (12)

Golden grape estate pty ltd (12)

Rocla pty limited (12)

Taxiprop pty ltd (12)

Tooheys pty ltd (12)

Twentieth century fox film corporation (12)

Uamg content, llc (12)

Air products and chemicals, inc. (11)

Australian postal corporation (11)

Ferris car care products (11)

Invocare australia pty limited (11)

Nintendo co., ltd. (11)

R & a bailey & co (11)

Societe des produits nestle sa (11)

Superfriend - industry funds' mental health initiative (11)

The crown in right of the commonwealth of australia (11)

Aic conferences pty limited (10)

Anglia television limited (10)

Aristocrat technologies australia pty ltd (10)

Health care alliance pty limited (10)

Lots-a-colour pty ltd (10)

Myspace, inc. a delaware corporation (10)

Shepparton partners collective ip pty ltd (10)

Southcorp brands pty limited (10)

The absolut company aktiebolag (10)

Waimea pty ltd (10)

Waters trading pty ltd (10)

Yichang lanqier e-commerce co.,ltd. (10)

Alcoa usa corp (9)

Australasian conference association limited (9)

Australian jaycees (9)

Better beer holdings pty ltd (9)

Cadbury schweppes pty ltd (9)

Coles supermarkets australia pty ltd (9)

Colgate-palmolive company a delaware corporation (9)

Dsg holdings australia pty ltd (9)

Fiat auto s.P.A. (9)

Golden casket lottery corporation limited (9)

Grill'd ip pty ltd (9)

I pee co pty ltd (9)

Illinois tool works inc (9)

Kids' cancer project (9)

Sugarbaby & co pty ltd (9)

The net-a-porter group limited (9)

Woolworths limited (9)

Zografic creative works pty ltd (9)

A & c face value franchising pty ltd (8)

A couple 'a cowboys pty limited (8)

A-gas international limited (8)

Alpinestars research s.P.A. (8)

Ace of spades holdings, llc (8)

Alitalia-compagnia aerea italiana s.P.A. (8)

Allied corporation (8)

Allied domecq plc (8)

Allied manufacturing & trading industries ltd (8)

Aloha surfboards pty ltd (8)

Aspen skiing co. (8)

Australian ramp systems pty ltd (8)

Bowery capital pty ltd (8)

Bon food pty ltd (8)

Brand developers aust pty ltd (8)

Compagnie generale des etablissements michelin (8)

Diageo australia limited (8)

High performance corporation pty ltd (8)

Major league baseball properties inc (8)

Pret a manger (europe) limited (8)

Riggio tobacco corporation ltd (8)

Sas podcast productions, inc. (8)

Société des produits nestlé s.A. (8)

Tassal operations pty ltd (8)

The leukaemia foundation of australia limited (8)

Tourism australia (8)

Tyro payments limited (8)

Youth care support services pty ltd as trustee for ycss trust (8)

A & l windows pty ltd (7)

A-sha republic inc. (7)

Acm parts pty ltd (7)

Ala runkang pty. ltd. (7)

Australian car wash association inc (7)

Access group investments pty ltd (7)

Advantages pty ltd (7)

Alinta energy finance pty ltd (7)

Allied master chemists of australia limited (7)

Amber technology limited (7)

Amersham international plc (7)

Amersham plc (7)

Apprentices trainees employment limited (7)

Arts & entertainment network (7)

Australian unity limited (7)

Autoplus pty ltd (7)

Avalon airport australia pty ltd (7)

Aviall, inc. (7)

Avon products inc a new york corporation (7)

Better packaging pty ltd (7)

Build-a-bear workshop, inc. inc.Orporated in the state of delaware (7)

Bupa hi pty ltd (7)

Cascade brewery company pty ltd (7)

Castlemaine perkins pty ltd (7)

Chase amp bank limited (7)

Claiborne, liz inc. (7)

Coast guard co., ltd (7)

Encum pty ltd (7)

Flipstock pty ltd (7)

Football australia limited australia (7)

Great barrier reef marine park authority (7)

Glev pty ltd (7)

Goliath ip stichting (7)

Illinois tool works inc. a delaware corporation (7)

Kenvue inc. (7)

Kia corporation (7)

Lactalis australia pty ltd (7)

Learning dimensions network pty ltd (7)

Lion - beer, spirits & wine pty ltd (7)

Major league baseball properties, inc. (7)

Metcash trading limited (7)

Mondelez international amea pte. ltd (7)

Perfection fresh australia pty ltd (7)

Parmalat australia ltd (7)

Pineapple trademarks pty ltd (7)

Stm, inc. an idaho corporation (7)

Surf life saving australia limited (7)

Tuv rheinland ag (7)

The coca-cola company a delaware corporation (7)

The shopa group pty ltd (7)

The state of western australia (7)

Vox limited (7)

Warner-lambert company a delaware corporation (7)

Westpac banking corporation (7)

3m company (6)

A&e television networks, llc (6)

Alpha group co., ltd. (6)

Asos plc (6)

Acumatica, inc. (6)

Addsecure group ab (6)

Adobe inc. (6)

Agnews pty ltd (6)

Amper, s.A. (6)

Anheuser-busch, llc (6)

Ansarada pty ltd (6)

Arcus australia pty ltd (6)

Aristocrat technologies australia pty limited (6)

Artfern pty ltd (6)

Asahi group holdings, ltd. (6)

Ashley furniture industries, llc (6)

Australia and new zealand banking group limited (6)

Australian access pty ltd (6)

Australian food foundation limited (6)

Australian stock horse society ltd (6)

Avon products, inc. (6)

Bendigo and adelaide bank limited (6)

Bluescope steel limited (6)

Byron bay beach shades pty ltd (6)

Bantam doubleday dell publishing group, inc, a delaware corporation (6)

Bega cheese limited (6)

Blockbuster inc (6)

British american tobacco australasia limited (6)

Cub pty ltd (6)

Captain america's hamburger heaven pty ltd (6)

Cerebos (australia) limited (6)

Childhood cancer support inc (6)

Commonwealth bank of australia (6)

Consortium advertising pty ltd. (6)

Council on the ageing (australia) (6)

Crown in the right of the commonwealth of australia (6)

Dial-a-dump (ec) pty ltd (6)

Dl assets pty ltd (6)

Dairy farmers milk co-operative limited (6)

Dermaenergy pty ltd (6)

Etienne aigner ag (6)

Fisher-price, inc. (6)

Fowles wine pty ltd (6)

Goston avend pty ltd (6)

Hbf health limited (6)

Illinois tool works inc a delaware corporation (6)

International china co. inc. (6)

James hardie technology limited (6)

Kabushiki kaisha square enix (also trading as square enix co., ltd) (6)

Lion nathan australia pty limited (6)

Mcm networking pty ltd (6)

Monsanto company a delaware corporation (6)

Nah holdings ltd (6)

New aim pty. ltd. (6)

Pacific magazines pty limited (6)

Papercater nominees pty ltd (6)

Pharmacy platform pty ltd (6)

Philip morris brands sarl (6)

Philip morris products s.A. (6)

Plus a clothing pty ltd as trustee for elevate unit trust (6)

Ricksbuilt enterprises pty ltd (6)

Rockwool a/s (6)

Reliance worldwide corporation (aust.) pty. ltd. (6)

Repco limited (6)

Riot games, inc. (6)

Rothbury wines pty ltd (6)

Royal insurance co. ltd. (6)

Select software telecommunications services pty ltd (6)

Smithkline beecham plc (6)

The gillette company llc (6)

The mind of the man pty ltd (6)

Target australia pty ltd (6)

The british broadcasting corporation (6)

The coca-cola export corporation (6)

The federal hotels pty limited (6)

Threebyone pty limited (6)

Tianjin soterea automobile technology co., ltd. (6)

Ty inc. (6)

Ucbt pty ltd (6)