Promoting public awareness of indigenous literacy; business management and administration services for charitable purposes; organising and conducting volunteer programmes and community service projects for charitable purposes; recruitment, organisation and deployment of volunteers for charitable purposes; public relations; publicity; administration of cultural and educational exchange programs; promotion of entertainment events and festivals; retail services for goods [by any means]; retail services being retail of books, stationery, magazines, greeting cards, printed publications, videos, audio cassettes, cd roms, maps, e-books, computer discs and software, toys, gifts; retail of books; retail of printed matter; retail of online educational resources; retail services namely retail of audio books, electronic books, images, photographs, magazines, newspapers, periodicals, newsletters, journals, manuals, printed matter, literary works, and electronic publications offered for sale via an on-line searchable database; business consultancy; business consultancy services; business advice and consultancy; consultancy relating to public relations; business consultancy and information services; business and consultancy services, including assisting others in the establishment of charitable organisations

Charitable fundraising services; charitable foundation services, namely, providing fundraising activities, supplemental funding, capital improvement funding, scholarships and financial assistance for programs and services of others; financial services for charitable purposes; organising of charitable collections; charitable collections; charitable fundraising; fund raising for charitable purposes; financial assistance; collection of funds for charity; charity fundraising, the management and distribution of charity funds particularly for indigenous literacy

Educational, entertainment, sporting and cultural services, including the provision of programmes to encourage the reading of books; publishing of books; publishing of stories; publication of e-books; publishing of printed matter; publication of educational materials; publication of electronic books and journals online; providing online electronic publications [not downloadable]; electronic publication of information on a wide range of topics, including online and over a global computer network; providing information in the field of literacy; reading educational services including providing intensive instruction for children lacking reading skills, specialty training for teachers and monitoring children for continued improvement; educational services; providing online non-downloadable educational books; reading instruction; literacy training; educational services; provision of children's educational services through play groups; provision of training; provision of training courses; mentoring [education and training]; provision of education courses; provision of educational information; publication of educational materials; arranging and conducting of workshops [training]; arranging and conducting of conferences and seminars; entertainment and education services provided via public speaking and keynote speeches; weblog [blog] services [online publication of journals or diaries]; tuition; teaching; organisation of exhibitions for cultural or educational purposes; organising charity fundraising events; organising charity collections, charity fundraising and management; arranging for and providing formal and informal education services and skills training for needy children, their families and communities; arranging for and providing information about other cultures by children and families and those who provide them with financial and material support; translation services; organisation and conducting of dance, music and other entertainment festivals; education and tra; ining information, advisory and consultancy services relating to all the foregoing