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MARKETING DECISION ANALYSIS*

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Details	Status	Class/Description
Diamond Decision 1904904 5 Feb 2018	Registered: Registered/protected	Business advice,Life coaching services (training or education services... Class 035 Class 035 Advertising, Business & Retail Services Business advice Class 041 Class 041 Education and Entertainment Services Life coaching services (training or education services)
CHEFS DECISION CATALYST CONSULTANCY & RESEARCH PTY LTD 1782948 13 Jul 2016	Registered: Registered/protected	Extruded potato products for use in food; Foods made from milk product... Class 029 Class 029 Meats and Processed Food Products Extruded potato products for use in food; Foods made from milk products Class 030 Class 030 Staple Food Products Dressings for food; Food dressings (sauces)
DECISION INTELLIGENCE Mastercard International Incorporated 1743332 23 Dec 2015	Registered: Renewal due	Financial services; financial authentication services; authentication ... Class 036 Class 036 Insurance & Financial Services Financial services; financial authentication services; authentication of credit card and debit cards; payment services; electronic payment services; payment processing services; payment routing, clearing and settlement services; financial transfer and transaction services; financial services, namely facilitating the approving or declining of credit and debit card transactions; financial services provided with computerized biometric authentication and identification in order to secure transactions and payments of all kinds; financial transaction authentication and verification services; payment services provided via computerized biometric authentication; financial risk management; financial screening, verification and regulatory services; financial services to combat fraud; financial intelligence services; financial reporting; gathering and provision of financial, payment and consumer spend information and advice; banking services; credit card services, debit card services; debit and credit account services; electronic funds transfer services; financial database services; financial credit scoring services; providing financial information; provision of financial information; financial risk management consultation; financial affairs and monetary affairs, namely, financial information, management and analysis services; providing financial network services for electronic funds transfer, credit and debit card and electronic check transactions via a global computer network; credit and debit card authorization services; authentication and verification services relating to payments or transfer of funds; information, advisory and consultancy services relating to all the aforesaid services Class 042 Class 042 Computer & Software Services & Scientific Services Design, development, maintenance and update of computer software in relation to fraud detection for enhancing security on credit cards, fraud detection for making, processing and completing payments online or over a telecommunications network, anti-hacking software, making, processing and completing payments online or over a telecommunications network, biometric systems for the identification and authentication of persons and facial recognition for the identification and authentication of persons; scientific and technological services and research and design relating thereto; authentication of information, messages and data; information technology services; software services; software as a service; authentication and checking services in relation to biometric authentication, including in relation to payments or fund transfer; computerized biometric authentication services, including relating to secure payment services; software as a service in relation to the biometric identification and authentication of persons; computer consulting services, network consulting services, software customisation and deploymentassistance services, all relating to information security; software as a service in relation to the computerized authentication of individuals via biometric authentication, including via fingerprint, voice recognition, iris and facial recognition, including in relation to financial transactions; software as a service in relation to electronic funds transfer processing, authentication processes, biometric authentication, secure communication and data encryption and decryption; hosting services; application service provider (ASP) services; providing online services for the registration, verification and authentication of personal identification and biometric information; design and development of computer hardware and software; development, design, control, analysis and consulting services relating to computer software and hardware and systems, including for authentication and identification of persons, including for the process of financial transactions and payments of any kind; encryption, decryption and authentication of information and data, relating in particular to biometric authentication of individuals during the process of electronic payments and transactions; data mapping in the financial sector; monitoring of computer systems for security purposes; information, advisory and consultancy services relating to all the aforesaid services ... Class 045 Personal & Legal & Social Services Consulting services in the field of biometric systems for the identification and authentication of persons; Fraud protection and detection services in the field of payment cards; computerized fraud detection and evaluation services, involving the provision of information to financial institutions to access data from payment card transactions for fraudulent uses; identity verification; identity validation services; electronic monitoring services for security purposes; fraud detection services in the field of payment cards for in-store and on-line purchasing; investigation and surveillance services relating to credit and debit card fraud; fraud and identity theft services, namely, personal information and financial identity monitoring; monitoring the internet and public records to facilitate the detection of and prevention of identity theft and fraud; providing services to individuals and financial institutions to address identity restoration and security after identity theft or fraud; authentication of identity to reduce fraud in payment card transactions; information, advisory and consultancy services relating to all the aforesaid services
DECISION DESIGN Ponnampalam & Chapman Pty Ltd 1700621 16 Jun 2015	Registered: Renewal due	Business consultancy; Strategic business consultancy; Strategic busine... Class 035 Class 035 Advertising, Business & Retail Services Business consultancy; Strategic business consultancy; Strategic business planning; Business advisory services; Business management advisory services; Business management and organization consultancy; Business project management; Consultancy relating to business efficiency; Business efficiency expert services; Business efficiency studies; Planning of marketing strategies; Database management; Business analysis services; Business information; Collecting business information; Compilation of business information; Dissemination of business information; Research of business information; Market research; Business research
PRECISION DECISION Farmers Edge Inc. 1695765 25 May 2015	Registered: Renewal due	Electrical and electronic apparatus including data collection and elec... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Electrical and electronic apparatus including data collection and electronic transmission plugs; telecommunications equipment and apparatus; weather stations and consoles; computer hardware, peripherals, software and firmware in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment; software in the field of agriculture for mobile electronic devices and computers (apps), weather apps, data management software and variable rate programs in the field of agriculture; computer hardware for agricultural use; downloadable electronic publications, including reports Class 016 Class 016 Paper Goods and Printed Material Printed matter and publications including harvest yield analyst reports, reports on field activities, namely including planting data, harvest information, spray records, scouting and field observations, recommendations, harvest yield reports, reports on profit and treatment data and produce harvest data ... Class 035 Advertising, Business & Retail Services Retail, wholesale and distribution services (other than for transport) of computer hardware and peripheral devices and computer software including such goods in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment; Data management; data collection and data processing services; data analytic services and solutions; recordkeeping services in the field of agriculture; preparation of business reports; yield data processing services Class 037 Construction and Repair Services Servicing, installation, repair, maintenance and support services relating to computer hardware and peripheral devices including such goods for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment Class 041 Education and Entertainment Services Education and training services including educations and training services in relation to computer hardware and peripheral devices and computer software in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment Class 042 Computer & Software Services & Scientific Services Software as a service and platform as a service (PMS) featuring computer software platforms for cloud-based services in the field of agriculture; providing a precision agriculture management platform in the field of agriculture; providing temporary use of online non-downloadable software for cloud-deployed geospatial content management system services; automated check plot generation services; providing web-based calendar services; providing web-based decision support tool services in the field of agriculture; providing temporary use of a web-based software application for users of mobile phones, portable media players, handheld computers and related mobile devices in the field of agriculture; land assessment services requiring a high degree of technical skill and competence, being services in the field of agronomy, yield and weather forecasting, fertility review and planning services, soil sampling services, manure management services, nutrient management services and crop monitoring; technical support services in the form of troubleshooting of hardware and software problems in the field of agriculture; yield mapping and analysis services; laboratory services; weather forecasting and information services including alerts and real time updates; agronomic modelling services including spatial mapping services; disease and pest forecasting services; surveying and survey services including electrical conductivity and topographic survey services; excess moisture and as-applied mapping services; sustainability assessment services including environmental and agricultural sustainability consultancy services; operation (being hosting) and maintenance of an Internet website containing information relating to the foregoing services and in relation to farm and field management services; operation (being hosting) and maintenance of an Internet website containing information relating to electrical and electronic apparatus including data collection and transmission plugs, telecommunications equipment and apparatus, weather stations and consoles, computer hardware, peripherals, software and firmwarein the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment, software in the field of agriculture for mobile electronic devices and computers (apps), weather apps, data management software and variable rate programsin the field of agriculture, printed matter and publications including harvest yield analyst reports, reports on field activities, including planting data, harvest information, spray records, scouting and field observations, recommendations, harvest yield reports, reports on profit and treatment data and produce harvest data, retail, wholesale and distribution services (other than for transport) of computer hardware and peripheral devices and computer software for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment, data management, data collection and data processing services, data analytic services and solutions, recordkeeping services in the field of agriculture, preparation of business reports, preparation of reports in the field of agriculture, yield calibration services and yield data processing services, servicing, installation, repair, maintenance and support services relating to computer hardware and peripheral devices and computer software for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment, education and training services including educations and training services in relation to computer hardware and peripheral devices and computer software in the field of agriculture to facilitate communication and the trans; mission of data between agriculture vehicles and equipment, farm, field and agricultural management services, precision agricultural and agronomic consulting services, agriculture operation services, crop monitoring services, provision of information relating to the foregoing services, farming and farming services inducing crop monitoring services, field scouting services, nutrient management services and manure management services, consulting services relating in relation to agriculture, agricultural equipment, agricultural software and agricultural crops, (ii) agronomics, (iii) variable rate technology, variable rate fertility, variable rate desiccation, variable rate fungicide, variable rate seeding, variable rate irrigation and variable rate manure, disease and pest forecasting services, seed crop inspection services, carbon offsetting services including re-cycling and reforestation and tree planting for carbon offsetting and carbon collection programs and services; analytical and chemical laboratory services; laboratory testing services; scientific laboratory services; agricultural yield calibration services; servicing, installation, repair, maintenance and support services relating to computer software for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment; precision agronomic consulting services including providing variable rate technology programs and variable rate analysis programs in the fields of agriculture and agronomics; seed crop inspection services Class 044 Medical, Beauty & Agricultural Services Farm, field and agricultural management services, precision agricultural consulting services, agriculture operation services, crop monitoring services, provision of information relating to the foregoing services; farming and farming services including crop monitoring services, field scouting services, agricultural nutrient management services and agricultural manure management services; consulting services relating to agriculture, agricultural equipment, agricultural software and agricultural crops; variable rate technology, variable rate fertility, variable rate desiccation, variable rate fungicide, variable rate seeding, variable rate irrigation and variable rate manure; disease and pest forecasting services; carbon offsetting services including re-cycling and reforestation and tree planting for carbon offsetting; carbon collection programs and services; preparation of reports in the field of agriculture
DECISION ENGINE Gabelle Pty Ltd as trustee for the Gabelle Service Trust 1679334 6 Mar 2015	Registered: Expired renewal possible	Printed publications including periodicals; presentation portfolios (s... Class 016 Class 016 Paper Goods and Printed Material Printed publications including periodicals; presentation portfolios (stationery cases); brochures; advertising material being printed matter; printed matter; printed matter for advertising purposes; printed matter for educational purposes; printed matter for instructional purposes Class 035 Class 035 Advertising, Business & Retail Services Business advisory and consultancy services, including business development, technology commercialisation, technology exploitation and marketing; accounting services included in class 35; management, advisory and consultancy services to business; advisory and consultancy services to business; data management and retrieval services; legal database services; legal data, document and information management, storage and retrieval services; database services relating to legal services, legislation and case law; legal auditing of legal compliance ... Class 041 Education and Entertainment Services Education and training services relating to commerce, business, legal, compliance; conducting seminars, workshops, conferences and symposiums in relation to commerce, business, law and legal compliance; production services for manuals and other publications (whether or not electronic) relating to legal services, business or commerce Class 045 Personal & Legal & Social Services Legal services including legal consultancy; legal research services, legal support services, legal information services, legal management services, legal dispute management services; provision of information relating to legal services; intellectual property consultancy and licensing services; legal project management services; legal administration and legal support services; legal advisory and legal consultancy services on project management
Decision Velocity 1636071 22 Jul 2014	Registered: Registered/protected	Career information and advisory services (other than educational and t... Class 035 Class 035 Advertising, Business & Retail Services Career information and advisory services (other than educational and training advice) Class 041 Class 041 Education and Entertainment Services Provision of information relating to training
MACAT ANALYSIS Macat International Limited 1720483 22 Apr 2015	Protected: Expired renewal possible	Scientific, nautical, surveying, photographic, cinematographic, optica... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software; fire-extinguishing apparatus; computer databases; computer software downloadable from the Internet; educational software; downloadable publications; electronic publications; application software; communication software; computer software in the form of applications for mobile phones and smartphones; educational apparatus; instructional and teaching apparatus and instruments; parts and fittings for the aforesaid Class 016 Class 016 Paper Goods and Printed Material Paper, cardboard; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks; educational materials; printed matter for educational purposes; parts and fittings for the aforesaid ... Class 038 Communications Services Telecommunications; providing access to databases; providing access to computer databases; telecommunications services for providing access to computer databases; provision of telecommunication facilities for educational purposes; information, advisory and consultancy services relating to the aforesaid Class 041 Education and Entertainment Services Education; providing of training; entertainment; sporting and cultural activities; preparation of texts for publication; providing online electronic publications; publication services; publication of educational materials; publication of educational printed matter; publication of electronic books and journals online; educational services; arranging of presentations for educational purposes; audio-visual display presentation services for educational purposes; business educational services; educational advisory services; rental of educational materials or apparatus; educational services for providing courses of instruction; provision of educational information; production of sound and video recordings; production of audio/visual presentations; information, advisory and consultancy services relating to the aforesaid
A ANALYSIS Anthony Furr Software Pty Ltd 1635250 17 Jul 2014	Registered: Registered/protected	Computer programs (downloadable software); Discs bearing computer prog... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Computer programs (downloadable software); Discs bearing computer programs; Computer software (recorded); Recorded computer software; Video recordings; Computer software products
Marketing Niche Media Pty Ltd 1128444 9 Aug 2006	Registered: Registered/protected	Magazine/periodical Class 016 Class 016 Paper Goods and Printed Material Magazine/periodical

Registered: Registered/protected

Diamond Decision

1904904 · 5 Feb 2018

035

041

Business advice,Life coaching services (training or education services...

Registered: Registered/protected

CHEFS DECISION

CATALYST CONSULTANCY & RESEARCH PTY LTD

1782948 · 13 Jul 2016

029

030

Extruded potato products for use in food; Foods made from milk product...

Registered: Renewal due

DECISION INTELLIGENCE

Mastercard International Incorporated

1743332 · 23 Dec 2015

036

042

Class 042

Computer & Software Services & Scientific Services

Design, development, maintenance and update of computer software in relation to fraud detection for enhancing security on credit cards, fraud detection for making, processing and completing payments online or over a telecommunications network, anti-hacking software, making, processing and completing payments online or over a telecommunications network, biometric systems for the identification and authentication of persons and facial recognition for the identification and authentication of persons; scientific and technological services and research and design relating thereto; authentication of information, messages and data; information technology services; software services; software as a service; authentication and checking services in relation to biometric authentication, including in relation to payments or fund transfer; computerized biometric authentication services, including relating to secure payment services; software as a service in relation to the biometric identification and authentication of persons; computer consulting services, network consulting services, software customisation and deploymentassistance services, all relating to information security; software as a service in relation to the computerized authentication of individuals via biometric authentication, including via fingerprint, voice recognition, iris and facial recognition, including in relation to financial transactions; software as a service in relation to electronic funds transfer processing, authentication processes, biometric authentication, secure communication and data encryption and decryption; hosting services; application service provider (ASP) services; providing online services for the registration, verification and authentication of personal identification and biometric information; design and development of computer hardware and software; development, design, control, analysis and consulting services relating to computer software and hardware and systems, including for authentication and identification of persons, including for the process of financial transactions and payments of any kind; encryption, decryption and authentication of information and data, relating in particular to biometric authentication of individuals during the process of electronic payments and transactions; data mapping in the financial sector; monitoring of computer systems for security purposes; information, advisory and consultancy services relating to all the aforesaid services

...

Financial services; financial authentication services; authentication ...

Registered: Renewal due

DECISION DESIGN

Ponnampalam & Chapman Pty Ltd

1700621 · 16 Jun 2015

035

Business consultancy; Strategic business consultancy; Strategic busine...

Registered: Renewal due

PRECISION DECISION

Farmers Edge Inc.

1695765 · 25 May 2015

009

016

...

Class 035

Advertising, Business & Retail Services

Retail, wholesale and distribution services (other than for transport) of computer hardware and peripheral devices and computer software including such goods in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment; Data management; data collection and data processing services; data analytic services and solutions; recordkeeping services in the field of agriculture; preparation of business reports; yield data processing services

Class 037

Construction and Repair Services

Servicing, installation, repair, maintenance and support services relating to computer hardware and peripheral devices including such goods for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment

Class 041

Education and Entertainment Services

Education and training services including educations and training services in relation to computer hardware and peripheral devices and computer software in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment

Class 042

Computer & Software Services & Scientific Services

Software as a service and platform as a service (PMS) featuring computer software platforms for cloud-based services in the field of agriculture; providing a precision agriculture management platform in the field of agriculture; providing temporary use of online non-downloadable software for cloud-deployed geospatial content management system services; automated check plot generation services; providing web-based calendar services; providing web-based decision support tool services in the field of agriculture; providing temporary use of a web-based software application for users of mobile phones, portable media players, handheld computers and related mobile devices in the field of agriculture; land assessment services requiring a high degree of technical skill and competence, being services in the field of agronomy, yield and weather forecasting, fertility review and planning services, soil sampling services, manure management services, nutrient management services and crop monitoring; technical support services in the form of troubleshooting of hardware and software problems in the field of agriculture; yield mapping and analysis services; laboratory services; weather forecasting and information services including alerts and real time updates; agronomic modelling services including spatial mapping services; disease and pest forecasting services; surveying and survey services including electrical conductivity and topographic survey services; excess moisture and as-applied mapping services; sustainability assessment services including environmental and agricultural sustainability consultancy services; operation (being hosting) and maintenance of an Internet website containing information relating to the foregoing services and in relation to farm and field management services; operation (being hosting) and maintenance of an Internet website containing information relating to electrical and electronic apparatus including data collection and transmission plugs, telecommunications equipment and apparatus, weather stations and consoles, computer hardware, peripherals, software and firmwarein the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment, software in the field of agriculture for mobile electronic devices and computers (apps), weather apps, data management software and variable rate programsin the field of agriculture, printed matter and publications including harvest yield analyst reports, reports on field activities, including planting data, harvest information, spray records, scouting and field observations, recommendations, harvest yield reports, reports on profit and treatment data and produce harvest data, retail, wholesale and distribution services (other than for transport) of computer hardware and peripheral devices and computer software for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment, data management, data collection and data processing services, data analytic services and solutions, recordkeeping services in the field of agriculture, preparation of business reports, preparation of reports in the field of agriculture, yield calibration services and yield data processing services, servicing, installation, repair, maintenance and support services relating to computer hardware and peripheral devices and computer software for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment, education and training services including educations and training services in relation to computer hardware and peripheral devices and computer software in the field of agriculture to facilitate communication and the trans; mission of data between agriculture vehicles and equipment, farm, field and agricultural management services, precision agricultural and agronomic consulting services, agriculture operation services, crop monitoring services, provision of information relating to the foregoing services, farming and farming services inducing crop monitoring services, field scouting services, nutrient management services and manure management services, consulting services relating in relation to agriculture, agricultural equipment, agricultural software and agricultural crops, (ii) agronomics, (iii) variable rate technology, variable rate fertility, variable rate desiccation, variable rate fungicide, variable rate seeding, variable rate irrigation and variable rate manure, disease and pest forecasting services, seed crop inspection services, carbon offsetting services including re-cycling and reforestation and tree planting for carbon offsetting and carbon collection programs and services; analytical and chemical laboratory services; laboratory testing services; scientific laboratory services; agricultural yield calibration services; servicing, installation, repair, maintenance and support services relating to computer software for use in the field of agriculture to facilitate communication and the transmission of data between agriculture vehicles and equipment; precision agronomic consulting services including providing variable rate technology programs and variable rate analysis programs in the fields of agriculture and agronomics; seed crop inspection services

Class 044

Medical, Beauty & Agricultural Services

Farm, field and agricultural management services, precision agricultural consulting services, agriculture operation services, crop monitoring services, provision of information relating to the foregoing services; farming and farming services including crop monitoring services, field scouting services, agricultural nutrient management services and agricultural manure management services; consulting services relating to agriculture, agricultural equipment, agricultural software and agricultural crops; variable rate technology, variable rate fertility, variable rate desiccation, variable rate fungicide, variable rate seeding, variable rate irrigation and variable rate manure; disease and pest forecasting services; carbon offsetting services including re-cycling and reforestation and tree planting for carbon offsetting; carbon collection programs and services; preparation of reports in the field of agriculture

Electrical and electronic apparatus including data collection and elec...

Registered: Expired renewal possible

DECISION ENGINE

Gabelle Pty Ltd as trustee for the Gabelle Service Trust

1679334 · 6 Mar 2015

016

035

...

Printed publications including periodicals; presentation portfolios (s...

Registered: Registered/protected

Decision Velocity

1636071 · 22 Jul 2014

035

041

Career information and advisory services (other than educational and t...

Protected: Expired renewal possible

MACAT ANALYSIS

Macat International Limited

1720483 · 22 Apr 2015

009

016

...

Scientific, nautical, surveying, photographic, cinematographic, optica...

Registered: Registered/protected

A ANALYSIS

Anthony Furr Software Pty Ltd

1635250 · 17 Jul 2014

009

Computer programs (downloadable software); Discs bearing computer prog...

Registered: Registered/protected

Marketing

Niche Media Pty Ltd

1128444 · 9 Aug 2006

016

Magazine/periodical

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