Downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content.

Marketing, advertising, and promotional services using augmented reality computer software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content; providing online advertising services for others; dissemination of advertising for others via computer and other communication networks.

Downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content; downloadable computer application software for personal computers, mobile phones, portable media players, and handheld computers, namely, software for creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, augmented reality content, and video games to others via the global computer network.

Augmented reality image, video, audio and sensory content production and editing services.

Entertainment services in the nature of a program highlighting and recognizing augmented reality software and experiences; providing recognition and incentives by the way of organizing and conducting programs in the nature of education and entertainment to demonstrate excellence in the field of augmented reality and to promote the creation of augmented reality software and experiences; on-line journals, namely, blogs in the field of augmented reality; provision of non-downloadable online publications and blogs in the field of augmented reality via a website; providing online newsletters in the field of augmented reality.

Correcting lenses (optics); Lens blanks for use in optical lenses; Objectives (lenses) (optics); Optical lenses; Optical lenses for use with spectacles

Organizing and hosting educational, recreational and entertainment events in the fields of augmented reality and creating, editing, sharing and sending digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games; Education services, namely, providing on-line tutorial sessions, non-downloadable tutorial videos, tutoring, classes, and training courses and workshops, all in the field of creating, editing, sharing, sending, and monetizing augmented reality content, digital photos, videos, images, emojis, avatars, emoticons, text, audio, and video games to others via the global computer network.

Downloadable electronic publications in the nature of magazines, journals and newsletters in the field of augmented reality.

On-line journals, namely, blogs in the field of augmented reality; provision of non-downloadable online publications and blogs in the field of augmented reality via a website.

Bags [envelopes, pouches] of leather for packaging; bags [envelopes, pouches] of leather, for packaging; card wallets; card wallets [leatherware]; cases for business cards; cases of imitation leather; cases of leather or leatherboard; cases, of leather or leatherboard; credit card cases; credit card cases [wallets]; credit card holders; credit card holders made of imitation leather; credit card holders made of leather; credit-card holders; leather; leather and imitation leather; leather and imitations of leather; leather bags and wallets; leather cases; leather credit card cases; leather credit card holder; leather credit card wallets; leather wallets; wallets; wallets including card holders; wallets incorporating card holders; wallets with card compartments.

Online retail store services relating to contact lenses, colour contact lenses, medical contact lenses, contact lens cases, contact lens solutions, glasses, sunglasses, optical goods, masks, cleansers, toiletries, cosmetic and beauty products.

Application software; computer software; downloadable software applications (apps); electronic publications (downloadable); all the aforesaid goods relating to the fields of digital and internet advertising and marketing software and technology

Advertising and marketing services involving digital media and technology; advertising and marketing measurement and analysis services in the fields of digital media and technology; data collection, analysis, attribution, audit and measurement services in the fields of digital advertising media and marketing technology including management of tags embedded in websites and mobile applications for collecting data; review, analysis and management of processes and workflows in the fields of digital advertising media and marketing technology; consulting, including analytical and strategic consulting, in the fields of digital advertising media and marketing technology; strategic business planning in procuring and optimising investments in digital advertising media and marketing technology; business development services involving the development of relationships and trading positions with publishers of digital advertising media; advisory and information services in the fields of digital advertising media and marketing technology; software reseller services in the fields of digital and internet advertising and marketing technology; arranging subscriptions (for others) to digital and internet advertising and marketing technology software and platforms

Education services, namely, providing on-line tutorials, classes, courses and workshops in the field of creating, editing, sharing, sending, and monetizing digital photos, videos, images, emojis, avatars, emoticons, text, audio, augmented reality content, and video games to others via the global computer network.