Downloadable electronic and computer game software downloadable from global computer networks and electronic communication networks for use in connection with computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; downloadable computer game programs to enable the uploading, posting, showing, displaying and sharing of information in the fields of virtual communities, electronic gaming and entertainment via the internet or other communications networks with third parties; downloadable image file containing artwork, text, audio, video, games and internet web links relating to games and gaming; downloadable electronic publications relating to games and gaming.

Entertainment services, namely, providing on-line computer games, virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes, online non-downloadable computer games that may be accessed via global computer networks and electronic communication networks, online non-downloadable computer games and applications, information relating to electronic and computer games via global computer networks and electronic communication networks accessible via computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; providing an online entertainment information service featuring entertainment related information in the fields of entertainment, virtual community, social networking, blogging, computer games, enhancements for computer games, online games, and game applications via global computer networks and electronic communication networks accessible via computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; provision of online non-downloadable electronic publications, namely, newsletters, books, comic books, graphic novels, magazines, weblogs, and manuals in the field of video and computer games.

Downloadable electronic and computer game software downloadable from global computer networks and electronic communication networks for use in connection with computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; downloadable computer game programs to enable the uploading, posting, showing, displaying and sharing of information in the fields of virtual communities, electronic gaming and entertainment via the internet or other communications networks with third parties; downloadable image file containing artwork, text, audio, video, games and internet web links relating to games and gaming; downloadable electronic publications relating to games and gaming.

Entertainment services, namely, providing on-line computer games, virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes, online non-downloadable computer games that may be accessed via global computer networks and electronic communication networks, online non-downloadable computer games and applications, information relating to electronic and computer games via global computer networks and electronic communication networks accessible via computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; providing an online entertainment information service featuring entertainment related information in the fields of entertainment, virtual community, social networking, blogging, computer games, enhancements for computer games, online games, and game applications via global computer networks and electronic communication networks accessible via computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; provision of online non-downloadable electronic publications, namely, newsletters, books, comic books, graphic novels, magazines, weblogs, and manuals in the field of video and computer games.

Administration of consumer loyalty programs; Organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer or frequent flyer schemes; Organisation and management of customer loyalty programmes; Organisation and management of customer loyalty programmes whereby customers obtain a discount on their utilities bills (gas, water, electricity, telecommunications) by obtaining these services through a single provider; Organisation and management of discount card loyalty schemes; Consultancy relating to sales promotions; Sales promotion through customer loyalty programmes (for others); Sales promotions through customer loyalty programmes (for others)