The pupose of the trademark is for use in marketing of camera film, to tourists & Australians taking photographs. The trademark has been specifically designed to package film for use in generally 35mm non professional "happy holiday snaps". Packing and promotional items would carry the trademark to promote to tourists particularly and/or Australians on holidays etc.

Photographic films of all types not bearing finished pictures,

Services in class 35 relating to commercial, business and office information, data and documentation including information, data and documentation management; information data and documentation creation, preparation, finishing, processing, reproduction, copying, all being for commercial enterprises, businesses and offices; commercial, business and office record and data base management service; market analysis services; and laser copying and photocopying services; all of the foregoing services being in class 35

Services in class 42 relating to commercial, business and office information, data and documentation, including selling, retailing and wholesaling of goods and services relating to commercial, business and office information management, creation, preparation, finishing, processing, imaging, recordal, printing, transference, conversion, and transmission; document design services; information, data and document printing, recordal, transference, conversion, transmission and imaging services, laser printing services including high speed and computer laser printing services; and, microfilming services including transference of computer output and printed documents onto microfilm; typesetting services