Advertising; opinion polling; market research into gaining parent's views on childbirth and early parenthood; promotional services relating to breastfeeding, pregnancy, birth and early parenthood; production of television and radio advertisements; retail services connected with the sale of skin care products, food for babies, nutritional supplements, sanitary pads and panties, panty liners, breast nursing pads, audio recordings, video recordings, audio visual recordings, recordings, compact discs, magnetic tapes and tape cassettes, video tapes, CD-Roms, DVD's and other electronic storage devices, cinematographic films, computer programs, multimedia recordings, electronic publications, webcams and webcam monitors, mouse mats, baby monitors, sound generating apparatus for soothing babies, bath temperature indicators, anatomical models for teaching purposes, apparatus, instruments and parts and fittings therefor, all for recording and/or reproducing sound and/or images, printed matter, stationery, instructional and teaching materials, publicity material, promotional leaflets, facts sheets, books, booklets, magazines, periodicals, stickers, posters, balloons, keepsake boxes, transfers, freezer bags, magazines published for and distributed to pregnant women and new mothers, collection boxes for fundraising (none being wholly or principally of metal), blankets, bed protectors, cot sheets, cloth labels, flannels, clothing, promotional T-shirts, clothing for mothers-to-be, nursing mothers and their infants, bras, tops and dresses, all for nursing mothers, maternity underwear, babies' napkins of textiles, splash suits and fleece suits, all for infants, toys, baby and small child equipment; including all of the aforesaid services provided via mail order and the Internet

Charitable fund-raising; organisation of collections for charitable purposes

Educational services; providing of training; cultural activities; educational services for the promotion of the mental and physical welfare of expectant mothers through education for childbirth and parenthood; provision of educational information about the physical process and emotional factors arising before, during and after childbirth; providing training to give instruction and support in preparation for childbirth and during breastfeeding/infant feeding; provision of training in post-natal support; education services for teaching good parenting and appreciation of parenting; arranging and conducting of lectures, seminars and classes, all for children and parents; television and video entertainment services for children and parents; publishing; publication of books, magazines, newspapers and of printed matter, texts, computer programs, audio-, video-, and audio visual recordings and multimedia recordings; electronic publishing; organising of competitions; organisation of lectures, seminars, symposia and conferences; presentation of performances of childrens and other television programmes; production and distribution of radio and television programmes, films and shows; films, radio and television performances; production of cinema entertainment; theatre productions; organising of educational, entertainment and social events, these aforesaid services being especially for pregnant women, their partners and for new parents

Scientific research into parent's views on childbirth and early parenthood and the dissemination of the results of any such research

Organising of competitions, the conduct of awards, and education services relating to children's health, parenting, pregnancy and child birth

Education, instruction and providing of training; organisation, arrangement, provision and presentation of events, seminars and courses for educational, instructional and training purposes; information relating to education, instruction and training; information relating to education, instruction and training provided online or from databases or from facilities on the Internet or other similar information networks; publishing and electronic publishing; provision of online electronic publications; consultancy and advisory services in relaion to education, instruction and training

Provision of search engine services, data processing and computer programming; website design, production and development; design and development of software in relation to education, instruction and training; project management; information, consultancy and advisory services in relation to the foregoing