Games, toys and playthings; apparatus for electronic games; articles for use in playing card games; card games; cards (games); coin-operated games; computer games apparatus; electronic games (other than software); electronic games incorporating their own visual display facilities; electronic action toys for use with augmented, virtual and mixed reality games; electronic learning toys for use in playing augmented, virtual and mixed reality games; interactive electronic toys for use with augmented, virtual and mixed reality games; electronic games machines; games; games adapted for use with an external display screen or monitor; games for adults; games for children; hand held computer games; hand held electronic games; models for use with role playing games; portable games; portable games and toys incorporating telecommunication functions; wearable headsets for use in playing augmented, virtual and mixed reality games; role playing games; toy card games; trading cards (card games); trading cards for games; token operated video game machines; playing cards; cards (ordinary playing cards); board games, puzzles, role playing games and card games incorporating augmented, virtual and mixed reality technology; toys, toy figures and toy action figures incorporating augmented, virtual and mixed reality technology; playthings; children's playthings; action figures (toys or playthings); model figures (toys or playthings); models (toys or playthings); figurines being toys; plush figures (toys); plush toys; toys (playthings); cases for playing cards

Provision of non-downloadable games and interactive games on the internet; provision of non-downloadable augmented, virtual and mixed reality games accessed by the internet; electronic games services provided by means of the internet; game services provided online from a computer network; augmented, virtual and mixed reality game services provided online from a computer network; gaming services; game services provided in online virtual, augmented and mixed reality environments; entertainment services provided in online virtual, augmented and mixed reality environments; entertainment services, namely, facilitating interactive, virtual, augmented and mixed reality experiences; entertainment services, namely, providing online virtual, augmented and mixed reality environments which allow users to purchase, use, exchange, create and customise virtual goods, avatars and digital characters; entertainment services, namely, providing online virtual, augmented and mixed reality environments which allow users to create, edit, alter and interact with virtual images consisting of virtual goods, avatars, digital characters and augmented images representing goods, individuals and graphical depictions of goods and people that can be posted, shared and transmitted via global computer networks, and other telecommunications networks; entertainment services, namely, providing online virtual, augmented and mixed reality environments featuring virtual goods, avatars, digital characters, animals, clothing, footwear, headwear, pets, toys, sporting articles, weapons, cartoon characters, graphical depictions of goods, people and gestures; conducting electronic games and augmented, virtual and mixed reality games provided online from a computer network; arranging of games, electronic games and augmented, virtual and mixed reality games; organisation of games; video game entertainment services; providing online augmented, virtual and mixed reality games; providing online electronic games and o; nline video games; arranging of social entertainment events for charitable purposes; entertainment; arranging of entertainment; arranging, organising, conducting and hosting entertainment events in the field of gaming and augmented, virtual and mixed reality games; arranging of competitions; organisation of contests (education or entertainment); arranging, organising and hosting of competitions, contests and challenges in the field of gaming, augmented reality games, virtual reality games, mixed reality games and children's entertainment; provision of entertainment services via an online forum; providing electronic games, online games, augmented reality games, virtual reality games and mixed reality games by means of the internet; dissemination of entertainment material including providing entertainment information relating to electronic games, online games, augmented reality games, virtual reality games and mixed reality games provided by means of the internet; publication of multimedia material online; electronic publication of information on a wide range of topics, including online and over a global computer network; online publication of news and information in the field of gaming, augmented reality games, virtual reality games, mixed reality games and children's entertainment; provision of entertainment, sporting or cultural services from customer loyalty and frequent buyer schemes; advisory services relating to entertainment; provision of entertainment services from customer loyalty and frequent buyer schemes; provision of entertainment information relating to gaming, augmented reality games, virtual reality games, mixed reality games and children's entertainment; information, advisory and consultancy services relating to the aforesaid services

Providing online non-downloadable software, computer software, cloud based software or web-based software; providing temporary use of online non-downloadable software for virtual reality, augmented reality and mixed reality environments, and interactive experiences; providing temporary use of online non-downloadable software for entertainment, games, electronic games, computer games, interactive games including those integrated with virtual, augmented and mixed reality features; providing temporary use of online non-downloadable software for engaging in augmented, virtual and mixed reality environments including the download, purchase, use, and exchange of virtual goods and the creation and customisation of virtual goods, avatars and digital characters; providing temporary use of online non-downloadable software for use in creating, manipulating and participating in augmented, virtual and mixed reality environments; providing temporary use of online non-downloadable software which allows users to create, edit, alter and interact with virtual images consisting of virtual goods, avatars, digital characters and augmented images representing goods, individuals and graphical depictions of goods and people that can be posted, shared and transmitted via global computer networks, and other telecommunications networks; providing temporary use of online non-downloadable software for capturing, generating, recording, processing, editing, displaying, viewing, reproducing, transmitting and sharing image files, video files, audio files and multimedia files; providing temporary use of online non-downloadable software featuring virtual goods, avatars, digital characters, animals, clothing, footwear, sneakers, headwear, pets, toys, bags, handbags, sporting articles, weapons, cartoon characters, graphical depictions of goods, people and gestures for use in augmented, virtual and mixed reality environments created for gaming and children's entertainment; providing temporary use of onl; ine non-downloadable software for users to engage in social networking, gaming and communication by text, audio, and video; providing temporary use of online non-downloadable software for monitoring, storing, and tracking gameplay activity, and displaying reports on gameplay achievements, events, and milestones in gameplay; providing temporary use of online non-downloadable software and hosting of digital platforms, cloud based platforms, cloud computing environments, websites, web portals, servers, portals, content, search engines and databases in the fields of virtual reality, augmented reality and mixed reality environments, and interactive experiences, gaming and entertainment; design, creation and development of artwork, graphics, printed menus, printed activity books, printed colouring books, printed picture books, printed booklets, printed publications, customised printed materials, printed promotional materials, certificates and printed matter including those integrated with virtual, augmented and mixed reality features; design, creation and development of printed children's menu, printed children's activity books, printed colouring books for children, printed picture books for children, printed children's booklets, printed children's books, printed educational materials for children, printed games for children and printed material for children including those adapted for augmented, virtual and mixed reality environments and interactive experiences; design, development and customisation of graphical depictions of goods, people and gestures; design, development and customisation of virtual goods, avatars, digital characters, virtual personas and user representations; design and development of new products including in the field of virtual reality, augmented reality, mixed reality, gaming and entertainment; design, development, installation, updating, maintenance, rental and recovery of computer software; providing virtual computer systems, virtual computer en; vironments, interactive reality environments through online non-downloadable software and cloud based platforms; information technology (IT) consultancy; information technology (IT) support services (installation, maintenance and repair of software); computer support services (programming and software installation, repair and maintenance services); computer support services (computer software advisory and information services); computer software installation, repair and maintenance services; updating and maintaining computer software; provision of application services to allow users to view, provide and use electronic information and media over the internet or other communication networks; information, advisory and consultancy services in relation to the aforementioned services; including provision of all the aforementioned services electronically including via the internet

Telecommunications services, namely, electronic transmission of data, messages, graphics, images and information by electronic networks; peer-to-peer photo and video sharing services, namely, electronic transmission of digital photo and video files among internet users; providing access to computer, electronic and online databases; providing online forums for communication on topics of user interest; providing online chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; Internet broadcasting services over computer or other communication networks, namely, uploading, posting, displaying, tagging, and electronically transmitting data, information, messages, graphics, and images; photo sharing and data sharing services, namely, electronic transmission of digital photo files, videos, audio visual content and data among internet and mobile device users; electronic exchange of messages being electronic message transmission via chat lines, chatrooms and Internet forums; video-on-demand transmission services; video broadcasting; providing telecommunication internet access to a web site that gives users the ability to upload photographs; streaming and live streaming of video, audiovisual, and interactive audiovisual content via the internet; providing an online community forum for users to share and stream information, audio, video, real-time news, entertainment content, or information, to form virtual communities, and to engage in social networking; streaming and live streaming of audio, visual and audiovisual gaming content via a global computer network

Providing entertainment services, namely, providing entertainment services in the nature of a website featuring non-downloadable video, photographs, images, audio, and text through a website and via a global computer network in the field of entertainment; providing online non-downloadable audio recordings in the field of music

Providing a website featuring temporary use of non-downloadable software and on-line, non-downloadable, Internet-based mobile software application for celebrities and content producers, such as athletes, actors, characters, performers, public figures, entertainers, artists, talent, content creators, and influencers to create, provide and monetize content, namely, video, photographs, images, audio, and text; providing an interactive website featuring technology that allows users to manage their online photograph, video, and social networking accounts; providing online non-downloadable software for displaying and sharing user location data, photographs, video, and images, and for searching for and locating other users and places and interacting therewith; providing a website featuring temporary use of non-downloadable software and on-line, non-downloadable, Internet-based mobile software application that enables notifications to users of new content, namely, video, photographs, images, audio, and text; providing temporary use of online non-downloadable software and applications for customer relationship management (CRM); application service provider (ASP) featuring software for customer relationship management (CRM); computer services, in particular, application service provider featuring application programming interface (API) software for customer relationship management (CRM); providing temporary use of online non-downloadable software for streaming multimedia entertainment content, audio-visual content, video content, and associated text and data; providing temporary use of online non-downloadable software that enables individuals, groups, companies, and brands to create and maintain an online presence and interact with online communities for marketing purposes; platform as a service (PAAS) services featuring computer software to allow users to perform business and e-commerce transactions; application service provider (ASP) services, featuring e-commerce software ; for use as a payment gateway that authorizes processing of credit cards or direct payments for merchants; providing temporary use of non- downloadable computer software for creating and editing music and sounds

Provision of entertainment; provision of entertainment via a browser or the Internet, mobile telephones and or wireless devices; provision of games which can be accessed network-wide by network users; provision of computer games to be accessed via the Internet, browser, consoles, computers, mobile telephones and or other wireless devices; electronic games services provided by means of the internet providing multi-player services; provision of information relating to computer games; provision of information relating to computer games via the Internet, browser, mobile telephones and or other wireless devices; provision of non-downloadable electronic publications relating to computer games; production of publications relating to computer game programs and software; organisation of competitions relating to computer games; production of sound recordings; video recording services; distribution of sound recordings; video game distribution.