Financial services, namely, administration of store credits and virtual currency for use by members of an online community via a global computer network, namely, online computer game users for the purchase, gifting and/or exchange of virtual goods and the payment of online playing time for online computer games.

Electronic transmission of messages and data; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the fields of online games and instant messaging; internet service provider services.

Entertainment services, namely, providing on-line computer games; provision of movie, television and music video entertainment via an interactive web site; online publication of electronic journals, namely, blogs featuring online game topics, music and culture news, music reviews, music information, music related topics, and topics concerning virtual goods for use on and in connection with avatars, virtual reality icons, and graphical images that represent persons in online virtual worlds, social networks for instant messaging, and online computer game environments; entertainment services, namely, providing on-line, non-downloadable virtual clothing and accessories for use in virtual environments created for entertainment purposes.

Providing temporary use of on-line non-downloadable computer software for customizing animated characters and designs; programming of software for virtual articles of clothing and accessories for use in online virtual worlds; providing temporary use of on-line non-downloadable computer software for customizing and developing personal web sites; providing temporary use of online non-downloadable computer software for 3d animation and designs for customizing personal web sites; application service provider featuring application programming interface (API) software for computer games and developing and customizing animated characters, and designs; application service provider featuring application programming interface (API) software for developing 3d animated characters and designs, virtual clothing, furniture, fauna and flora, structures, vehicles, and venues; providing temporary use of on-line non-downloadable computer game software.

On-line social networking services; Internet-based dating, social introduction and social networking services; online social networking services accessible by means of downloadable mobile applications; Internet-based dating, social introduction, and social networking services, namely, creating an on-line community for registered users to participate as avatars, as virtual reality icons, or as graphical images that represent persons, and to engage in an online virtual world with other avatars.