Organization and management of membership programs; organization and management of rewards programs; organization and management of discount programs; On-line retail store services featuring prerecorded audio books, electronic books, consumer goods, namely, books featuring action, adventure, and comedy, magazines featuring action, adventure and comedy; on-line retail store services in the field of entertainment-related general consumer merchandise; on-line retail store services featuring downloadable live action motion pictures, comedy motion pictures, and drama motion pictures; on-line retail store services featuring downloadable animated motion pictures, comedy motion pictures, and drama motion pictures; on-line retail store services featuring downloadable video; retail store services in the field of entertainment provided via the internet and other computer and electronic communication networks featuring entertainment-related general consumer merchandise; compiling of information into computer databases; marketing, advertising and promotion services; advertising services, namely, promoting the goods and services of others via computer and communication networks; operating on-line marketplaces for sellers and buyers of goods; online retail store services featuring digital media, namely, pre-recorded digital video recordings featuring video, comedy, drama, action, adventure or animation; promoting the goods and services of others via a global computer network, namely, the internet; on-line advertising and marketing services; providing and rental of advertising space on the internet; Advertising and strategic marketing services across all forms of media, namely, advertising and marketing services involving digital experiences; design services, namely, designing advertising, promotional and marketing campaigns, programs and events using digital experiences to engage consumers

Membership club services in the field of entertainment; Entertainment services, namely, providing online video games, providing online computer games, providing temporary use of non-downloadable video games; video and computer game services provided on-line from a computer network; entertainment services in the nature of live-action, comedy, drama, animated, and reality television series; production of live-action, comedy, drama, animated and reality television series; distribution and display of live-action, comedy, drama and animated motion picture theatrical films; production of live-action, comedy, drama and animated motion picture theatrical films; theatrical performances both animated and live action; providing information via an electronic global computer network in the field of entertainment relating specifically to games, music, movies, and television; providing film clips, photographs and other multimedia materials for entertainment purposes via a web site; providing news about current events and entertainment, and information related to education and cultural events, via a global computer network; and providing information for and actual entertainment via an electronic global communications network in the nature of live-action, comedy, drama and animated programs and production of live-action, comedy, drama and animated motion picture films for distribution via a global computer network; providing a computer game that may be accessed by a telecommunications network; Entertainment services, namely, providing digital experiences; Entertainment services, namely, featuring an interactive digital experience with customizable content via a website; electronic publishing services, namely, publication of text and graphic works of others on-line featuring articles, novelizations, scripts, comic books, strategy guides, journals, newsletters, photographs and visual materials; non-downloadable publications in the nature of books featuring characters from animated, action adventure, comedy and/or drama features, comic books, children's books, strategy guides, journals, newsletters, magazines featuring characters from animated, action adventure, comedy and/or drama features, coloring books, children's activity books and magazines in the field of entertainment; amusement parks services; provision of amusement park rides; presentation of live or pre-recorded shows and/or movies; entertainment and/or recreation information; entertainment club services; electronic game(s) services provided via a global computer network; providing of casino and gaming facilities; entertainment services, namely, casino gaming; electronic casino gaming services; entertainment services in the nature of multiplex cinema and theater development, film exhibition, film distribution; Entertainment services, namely, conducting contests; entertainment services, namely, contests and incentive award programs designed to reward program participants; educational services, namely, providing information that may be accessed by a telecommunications network relating specifically to children's books, educational programs including reading and literacy programs, programs for the teaching of reading and literacy, materials; providing on-line publications in the nature of e-books featuring literature and multi-media entertainment