Administration of consumer loyalty programs; Organisation and management of incentive and sales promotion programmes (frequent buyer programmes); Organisation and management of customer loyalty programmes; Sales promotion through customer loyalty programmes (for others); Organisation, operation and supervision of customer loyalty schemes; Organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer or frequent flyer schemes; Sales promotion services; Retail services; Wholesale services; Arranging and conducting promotional and marketing events; Collection of data; Distribution of advertising material; Distribution of goods for advertising purposes; Direct marketing; Advertising; Business organisation and management of discount services; Business management; Business administration; Office functions