Electronic apparatus and equipment including computer hardware and computer software, for delivery, display and tracking of information including to determine and display shopping trolley contents, to determine shopping trolley and product location within a store, to deliver and display advertisements, product promotions, product pricing, product information, recipes, nutritional information, store-related notifications, shopping lists, news, weather, and other information to a video display on a shopping trolley, to respond to voice commands, to respond to commands from trolley-mounted interactive navigation buttons, to scan products, to collect and store data related to consumer purchases; bar code scanners, microphones, batteries, battery chargers, radio frequency identification (RFID) scanners, RFID readers, RFID antennas, wireless receivers, shopping trolley mounted liquid crystal display screens and video display screens

Retail marketing services, including direct product advertising at the point of purchase on shopping trolleys; marketing analysis services, including analysing consumer purchasing data to evaluate advertising and product promotion effectiveness and creating reports from such data; consumer research, including collecting, processing and analysing consumer data to evaluate shopper purchasing habits, advertising effectiveness, and product replenishment needs