administering a membership-based men's personal care products and toiletries subscription service by means of providing men's skin care systems, facial care products, shaving preparations, hair care products, face and body washes, deodorants, non-medicated sun care preparations in periodic shipments to members; on-line retail store services featuring monthly subscription boxes containing men's personal care products and toiletries; on-line retail store services featuring subscription boxes containing personal care products and toiletries for men; online retail store services featuring personal care products and toiletries for men