Cards in this class including transaction cards, cards containing a computer chip; and any other updatable memory cards; peripheral equipment in this class for such cards; computer software relating to coding, decoding, loading and unloading value for cards in this class, data processing equipment; magnetic data carriers; optical data equipment; electronic equipment; cards included in this class include encoded cards and transaction cards such as stored information cards, stored value cards, debit cards

Business promotion services; loyalty schemes; marketing and promotional services; sales incentive schemes; promotion promoting the goods and services of others by providing information to consumers and users of payment cards; card based loyalty and reward systems