Downloadable interactive computer game software downloadable from an electronic or optical communications network; downloadable video game software via electronic or optical communications networks and wireless devices; downloadable electronic game software for mobile and cellular telephones, handheld electronic devices and wireless devices; downloadable musical sound recordings; digital music downloadable from the Internet; audio books in the nature of novels, comic books, graphic novels and reference guides and instruction guides in the fields of video games, science fiction, fantasy and action-adventure stories; digital books in the nature of novels, comic books, graphic novels, reference guides and instruction guides in the fields of video games, science fiction, fantasy and action-adventure stories; downloadable publications, namely, novels, graphic novels and comic books, user manuals, instruction guides, reference guides, all in the fields of video games, science fiction, fantasy and action-adventure stories.

Apparel relating to video games or featuring video game characters, scenes and symbols, namely, costumes for use in role-playing, shirts, sweatshirts, pants, shorts, hats, baseball caps, jackets, footwear, shoes, boots.

Downloadable interactive computer game software downloadable from an electronic or optical communications network; downloadable video game software via electronic or optical communications networks and wireless devices; downloadable electronic game software for mobile and cellular telephones, handheld electronic devices and wireless devices; downloadable musical sound recordings; digital music downloadable from the Internet; audio books in the nature of novels, comic books, graphic novels and reference guides and instruction guides in the fields of video games, science fiction, fantasy and action-adventure stories; digital books in the nature of novels, comic books, graphic novels, reference guides and instruction guides in the fields of video games, science fiction, fantasy and action-adventure stories; downloadable publications, namely, novels, graphic novels and comic books, user manuals, instruction guides, reference guides, all in the fields of video games, science fiction, fantasy and action-adventure stories.

Apparel relating to video games or featuring video game characters, scenes and symbols, namely, costumes for use in role-playing, shirts, sweatshirts, pants, shorts, hats, baseball caps, jackets, footwear, shoes, boots.

Advertising and promotional services; sales promotion services; sales promotions through customer loyalty programmes; management, organisation, operation and supervision of customer loyalty and incentive schemes or programs; organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer schemes; organisation and management of discount loyalty schemes; sales promotions by issuing redeemable coupons; organising of prize draws for promotional purposes; electronic and online advertising; research services relating to advertising; market research for advertising; business administration and information services; consulting and advisory services in relation to the aforesaid; providing information, including by electronic means and via a global computer network, about all of the aforesaid services