Advertising; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; advertising by sponsoring; online advertising and marketing services; commercial business management; commercial administration; office functions; advertising promotion for third-party goods and services, through contractual agreements, especially partnership [sponsoring] and licenses with regard to fame, image and empathy transfer from cultural and sports events, especially bicycle races; promoting the goods and services of others by means of what is referred to as the initial interest factor leading the public to consider goods or services presented to the public bearing signs, emblems or messages able to capture its attention; advertising promotion of third-party goods and services by means of the so-called image transfer; rental of advertising space of all type and on all media, whether digital or not; business administration for the participation of bicycle racing teams in a bicycle race and advertising promotion with the public and those interested in supporting such teams; business administration consultancy services; data input and processing services; organizing exhibitions for commercial or advertising purposes, especially in the field of cycling; advertising promotion of sporting competitions and events for use by others; advertising promotion of concerts and of cultural events for others; provision of documentation, namely direct mail advertising, distribution of advertising material, distribution of samples, reproduction of documents; maintenance of computerized databases; computer file management, namely digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the advertising promotion of behavior (moral advertising); electronic commerce (e-commerce) services, namely making product information available via telecommunication networks for advertising and sales purposes; retail services for clothing, footwear, headwear; providing online marketplaces for buyers and sellers of goods and services; procurement services for others [purchasing goods and services for other businesses]; presentation of goods on all communication media for retailing; marketing activities by positioning goods in online games or virtual environments; online sale services for virtual objects and non-fungible tokens (NFTs) on platforms using blockchain technology.

Education; training; entertainment; sporting and cultural activities, televised sporting and cultural entertainment; organizing cycling races and cycling competitions; organization of sporting and cultural events and activities; organization of exhibitions for cultural and educational purposes; organization of lotteries; betting and gambling services in connection with or relating to sports; on-line betting services; entertainment services provided during sporting events or concerning sporting events; organization of virtual cycling competitions; providing online entertainment in the nature of game tournaments and virtual sports leagues; coverage of radio and television sports events (reporters' services); reservation of tickets for sporting events and shows; timing of sports events; publication of texts (other than advertising texts), including rules, regulations and standards in the field of cycling; providing sporting results; provision of information concerning sports and sporting events; publication of statistics regarding sporting results and audience ratings for sporting competitions; presenting of prizes rewarding the authors of exceptional acts or performances; arranging and conducting ceremonies relating to the presentation of prizes and awards.