Advertising; business management; business administration; office functions; market research; marketing; sales promotion; business consultancy with regard to customer loyalty systems, professional business and organisational consultancy relating to customer loyalty schemes, providing online information about marketing, marketing research, bonus programs, publicity programs, customer loyalty programs and/or incentive schemes; organisational and professional business support for businesses in the context of customer loyalty via the operation of a platform; compilation and updating of data in databases; attracting customers and customer care by means of mail advertising (mailings); the bringing together, systemisation, administration, record-keeping, processing and maintenance of documents and information regarding business transactions; organisation of operational procedures, in particular development of concepts for data management and the management of information concerning business transactions; collating, systematic ordering and maintenance of data in a computer database; issuing of customer cards without a payment function for documenting transactions and purchases and for conducting customer loyalty schemes within the framework of marketing; obtaining, gathering, evaluating and providing of business information; creation of customer loyalty schemes, in particular reward, bonus and discount programs as customer loyalty measures from an advertising and marketing perspective; business consultancy in relation to customer loyalty systems; economic consultancy in connection with the setting-up and operation of a customer loyalty scheme; call center services, namely operating a hotline; planning, developing and conducting of advertising initiatives for sales promotion, for others; promoting the goods and services for others by arranging for sponsors to affiliate their goods and services; organisation and promotion of customer loyalty systems with regard to financial aspects; technical consultancy for manufacturers, wholesalers and retailers in setting up and managing shopping and/or marketing systems; technical consultancy in connection with the sale of electric installations, computerisation systems, building-system technology, lighting systems, network systems, industrial systems, electronic media and electric apparatus of all kinds; technical business consultancy for customer loyalty schemes, in particular in the field of bonus and reward schemes

Financial affairs; monetary affairs; real estate affairs; issuing of customer cards for bonus and reward schemes, with bonus and payment functions; clearing and reconciling financial transactions via a global computer network; providing a wide variety of payment services and providing financial services, namely credit card processing and transmission of bills and payments thereof, conducted via a global computer network; credit card services; issuing of credit cards; distribution of data carriers, for entering bonus transactions, in particular credit cards and cheque cards containing machine-readable identification data and/or information, in particular magnetic cards and chip cards being smart cards (included in this class); issuing of customer cards with a payment function