business consulting; professional business consulting; professional business consultancy; providing business assistance in the operation of franchises; business assistance within the framework of a franchise contract; providing marketing assistance relating to the operation of franchises; assistance in business management within the framework of a franchise contract; business assistance relating to the establishment of franchises; business management assistance within the framework of a franchise contract; providing assistance in the management of franchised businesses; assistance in the management of franchised businesses; provision of marketing assistance relating to the operation of franchises; providing assistance in the field of business management within the framework of a franchise contract; business advice in the operation of establishments as franchises; business advisory services relating to the operation of franchises; business advisory services relating to the establishment of franchises; advisory services relating to the operation of franchises