Printed matter, including books, manuals, handbooks, newsletters, booklets, pamphlets, brochures, posters, cards and course materials; printed informational and educational cards; printed publications; stationery; instructional and teaching materials (except apparatus); children’s interactive educational books; books featuring stories, games and learning activities; educational books; downloadable educational materials

Charitable services, namely education and training of educators and service providers working with children; coaching and mentoring of educators or professionals working with children; conducting of educational courses (including online) for parents and community organisations working with children; organising and conducting of workshops or seminars for training and educational purposes; health education for children; kindergarten and early childhood services (education or entertainment); preschools (education); provision of children's educational services through play groups; provision of educational courses (including online) for children; provision of educational information, programs and courses (including online) pertaining to the social and emotional wellbeing of children, emotional regulation and mindfulness; provision of educational consultancy services to individual centres, schools and organisations; computer based educational services; educational computer games provided online from a computer network; provision of movie, television and music video entertainment via an interactive website; publishing weblog services, including weblogs relating to mental well-being; dissemination of educational information and materials including images, videos, sound recordings, books, journals and newsletters; publication of educational materials including images, videos, sound recordings, books, journals and newsletters; publication of online educational materials being images, videos, and sound recordings, books, journals and newsletter; well-being training (including online)