Promotional marketing of sports people including cyclists; retail sale of merchandise relating to cycling, including clothing, headgear and footwear; business and career management including management for sports people such as cyclists

Financial sponsorship, including sponsorship of sports events such as cycling events and sports people such as cyclists

Sporting activities including cycling; providing teams for participating in sporting events such as cycling events and cycling training; sports coaching and training including coaching and training for cyclists; development and provision of educational programs including sports educational programs such as educational programs for cyclists, including providing such programs at schools and other educational institutions