Advertising, marketing and promotional services; customer loyalty programs and sales incentive schemes; organisation, operation and management of customer loyalty programs and sales incentive schemes; information, advisory and consultancy services in relation to marketing and advertising; arranging and conducting exhibitions and trade fairs for commercial and advertising purposes; electronic publication; on-line advertising over the Internet; updating and dissemination of advertising matter; direct mail advertising; compilation and maintenance of direct mailing lists; market research; public relations services; distribution of samples; administrative processing of purchase orders; all the aforesaid being services made available to architects, builders, specifiers, distributors, merchants, tradespeople and consumers and all the aforesaid services provided personally, by mail, fax, or electronically and being in printed, CD, DVD, or electronic form