Paper, cardboard and goods made from these materials, not included in other classes; printed matter; publications including newspapers, magazines, booklets and journals; inserts and supplements for newspapers and magazines; publications for advertising purposes; calendars, cards, catalogues, photographs, posters, pamphlets, postcards, stationery; banners of paper or cardboard; coasters of paper; decalcomanias; graphic prints, representations and reproductions; instructional and teaching material (except apparatus)