Wholesale and retail services associated with the sale of paper, cardboard and goods made from these materials, printed matter, books, magazines, albums, scrapbooks, photographs, picture frames, stickers, stationery, office requisites, adhesives for stationery or household purposes, decorative and patterned paper, artists' materials, paint brushes, instructional and teaching material, software, craft and craft supplies; including such services provided by mail order, direct marketing and such services provided via an electronic communications network