Apparatus for recording and reproduction of sound, images or data including magnetic cards and encoded cards included in this class; computer software for customer loyalty schemes and incentive schemes; services relating to the supply of benefits in connection with loyalty and incentive schemes; operation and administration of loyalty marketing and other sales and promotional incentive schemes

Advertising, promotional and business services including customer loyalty schemes and incentive schemes; services relating to the supply of benefits in connection with loyalty and incentive schemes; operation and administration of loyalty marketing and other sales and promotional incentive schemes