At-home shopping, catalogue and mail order services in the field of general merchandise by means of television, cable, catalogues, telephone, mobile phone, portable and hand-held digital and electronic devices, computers and/or networks; the bringing together, for the benefit of others, of a variety of goods to enable consumers to view and buy the goods; business management services, including assistance and advice in the establishment and management of sales by television, cable, catalogues, mail order, telephone, mobile phone, portable and hand-held digital and electronic devices, computers and/or networks in the field of general merchandise; advertising and sales promotion of general merchandise by means of television, cable, catalogues, mail, telephone, mobile phone, portable and hand-held digital and electronic devices, computers and/or networks