Loyalty schemes or programs including loyalty schemes for programs for food and beverage venues and outlets, bars, hospitality venues and outlets, restaurants and restaurant customers; management, administration, organisation, administration, operation and supervision of loyalty schemes or programs; organisation, administration, operation and supervision of membership programs; administration of reward program membership; the supply of benefits, gifts and rewards in connection with loyalty and incentive schemes; loyalty programs involving discounts or incentives; organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer schemes; organisation and management of customer loyalty programmes; organisation, operation and supervision of customer loyalty schemes; sales promotion through customer loyalty programmes; retailing services in conjunction with loyalty schemes or programs for restaurants; compilation of data into computer databases; promoting the goods and services of others by means of a loyalty rewards card scheme; promoting the goods and services of others by means of a preferred customer program