organisation and management of customer loyalty programs; administration of customer loyalty programs; organisation of customer loyalty programs for commercial, promotional or advertising purposes; sales promotion; sales promotion through customer loyalty programmes; sales promotion through customer loyalty programs; sales promotion through the administration of customer loyalty points; organisation of customer loyalty schemes; database management; database management services; promotion services; providing customer loyalty programs for commercial purposes

issuing of tokens of value in relation to customer loyalty schemes; issuance of customer loyalty points; issuance of customer loyalty discount cards; issuing tokens of value; electronic funds transfer provided via blockchain technology; financial transactions provided via blockchain technology