Services provided to hotel and motel guests, namely an incentive award program for guests featuring upgraded, discounted and/or free accommodation for frequent guests based upon the accumulation of points, arrival and departure benefits, express check-in/out services, concierge services, valet services; hotel and motel services featuring a reward program for frequent hotel guests in the nature of a point accumulation program with points being used for future hotel and motel services, airline mileage, credit card benefits, telephone usage, car rentals, transportation services, retail merchandise, restaurant and bar services