Administration of customer loyalty programs; administration of customer loyalty and incentive schemes; organisation and management of customer loyalty programs; membership services being operation and management of membership schemes; organisation and management of incentive programmes; providing customer incentive award programs; organisation and management of incentive and sales promotion programmes (frequent buyer programmes); sales promotion services; sales promotion through customer loyalty programmes; retail advertising services provided over the Internet; provision of advertising space, including online; commercial services being the provision of information relating to the availability of shoe brands; consultancy services relating to business promotions; online promotions on a computer network; advertising; direct marketing; electronic marketing; influencer marketing; telemarketing; business management; business administration; customer service management; customer relationship management; all of the foregoing services including being provided online or through podcasts, webcasts, social media, via software as a service (SaaS), or through downloadable mobile software applications (apps); all of the foregoing services including being provided through or in relation to artificial intelligence, augmented reality, predictive technology and/or natural language generation technology; information, advisory and consultancy services relating to all of the foregoing services.