Promoting public awareness of pet care, animal adoption and pet rescue services; charitable services, namely, organising and conducting volunteer programs and community service projects in connection with animal welfare; providing classified advertisement listings relating to pets and pet adoption via an on-line searchable database

Educational information and entertainment services featuring photographic, audio, video and text materials on the subject of pet rescue services provided via a web site; Educational and entertainment services featuring photographic, audio, video and text materials on the subjects of obedience training for pets provided via a web site; Educational information and entertainment services featuring photographic, audio, video and text materials on the subjects of breeding and selection of animals and pets, pet care, grooming, feeding and nutrition, and animal behaviour provided via a web site; Educational information and entertainment services in the nature of a web site featuring photographic, audio, video and text materials on the subjects of pet shelters and volunteering opportunities at animal shelters provided via a web site; promotion of public awareness and education of the public about the need for adoption animals; educational and entertainment services in connection with the selection, care, nutrition, training and showing of pets; advisory and consulting services which educate owners and promote responsible pet ownership including advice on the selection, care and nutrition of pets and fish; animal training services; education and training services for the promotion of socially responsible pet ownership; pet care education; animal training

Information, registration and directory services being in particular a service coordinating the recovery of lost an found pets, and extending to vetenarian practices, pet shops, Shire and Municipal Councils