Advertising, business, marketing, promotional and sales promotion through customer loyalty programmes, and buyer incentive schemes; customer loyalty, bonus and reward schemes; compilation and maintenance of customer databases, mailing lists and transaction records; organisation, administration, management and operation of loyalty programmes and schemes including offering members rewards, benefits, and discounts in relation to goods and services of participating companies, particularly as provided to members of sporting clubs and other club organisations; promotion and supply of benefits and rewards including product and service promotion, and supervision of sales in connection with customer loyalty, promotional incentive and buyer incentive schemes; provision of direct marketing and advertising services; business consultancy, business referrals, business information and research services; including any or all of the foregoing services provided via the Internet and electronic media