Advertising; Advertising services provided over the internet; Advertising services provided via a data base; Advertising services to create brand identity for others; Cinematographic film advertising; Compilation of advertisements for use as web pages on the internet; Consultancy regarding advertising communications strategies; Direct market advertising; Electronic advertising services; Market research for advertising; Writing advertising copy; Business consultation relating to advertising; Administration of businesses; Business consultancy; Business consulting services relating to logistics; Business management; Business management and administration services supporting utilisation of a global computer network; Business management and organisation consultancy; Business management of performing artists; Business management of sports people; Business planning; Business management of a retail enterprise for others; Presentation of goods on communication media, for retail purposes; Retail clothing shop services; Retail services; Retail services for digital assets; Retail services for digital goods; Retail services for digital products; Retail services for goods (by any means); Retail services for virtual goods; Retail services for virtual goods in the form of downloadable digital files; Retail services relating to downloadable digital image files authenticated by non-fungible tokens [NFTs]; Online advertising on a computer network; Online retail services; Online retail services for downloadable and pre-recorded music and movies; Online retail services for downloadable digital music; Retail services provided in online virtual environments; Online data processing services; Provision of an online marketplace for buyers and sellers of downloadable digital image files authenticated by non-fungible tokens [NFTs]; Provision of an online marketplace for buyers and sellers of goods and services; Arranging business shows; Arranging exhibitions for business purposes; Arranging exhibitions for commercial purposes; Arranging exhibitions for trade purposes; Conducting exhibitions for advertising purposes; Conducting business shows; Conducting exhibitions for business purposes; Conducting exhibitions for commercial purposes; Conducting exhibitions for trade purposes; Promotion (advertising) of concerts; Online promotion on a computer network; Business promotion services; Concert promotions (for others); Organisation of fashion shows for promotional purposes; Promotion of entertainment events; Promotion of goods through influencers; Promotional advertising services; Promotions for radio and television stations (for others); Sales promotions through customer loyalty programmes (for others); Trade promotional services; Promotional management of celebrities; Discount store services (retail, wholesale, or sales promotion services); Wholesale services; Arranging and conducting promotional and marketing events; Arranging and conducting of commercial events; Information services relating to advertising; Providing business information via a website; Provision of commercial information; Search engine optimisation for sales promotion; Search engine optimisation

Theatre services; Hire of theatre scenery; Movie theatre presentations; Movie theatre presentations in cinemas; Conducting of cultural events; Providing facilities for sports events; Arranging of sporting events; Arranging and conducting of sports events; Arranging and conducting of concerts; Arranging and conducting of conferences; Arranging and conducting of congresses; Arranging of concerts; Arranging of courses of instruction; Arranging of festivals; Arranging of music performances; Arranging of music shows; Arranging of sports competitions; Arranging of talent quests and contests; Booking of seats for shows; Theatre booking services; Booking of exercise facilities; Booking of sports facilities; Booking services for guided tours; Publishing of books; Theatre entertainment services; Organization of cosplay entertainment events; Arranging and conducting of entertainment events; Arranging of entertainment; Arranging of exhibitions for entertainment purposes; Arranging of musical entertainment; Booking of entertainment; Entertainment services provided in online virtual environments; Game services provided in online virtual environments; Game services provided online from a computer network; Organisation of award ceremony events; Organisation of musical events; Organisation of sporting events; Organisation of vehicle racing events; Organisation of entertainment events; Organising events for entertainment purposes; Organisation of exhibitions for entertainment purposes; Organising of entertainment; Providing information, including online, about training activities; Providing information, including online, about cultural activities; Providing information, including online, about sporting activities; Providing information in the field of entertainment; Providing information, including online, about entertainment activities; Provision of recreational events; Provision of sporting events; Provision of entertainment facilities; Provision of entertainment services via an online forum; Organising events being the provision of entertainment, sporting and cultural activities for charitable purposes; Provision of courses of instruction; Publication of books; Publication of e-books; Online publication of electronic books and journals; Electronic publication of information on a wide range of topics, including online and over a global computer network; Online (electronic) publication of news; Providing online electronic publications, not downloadable; Weblog (blog) services (online publication of journals or diaries); Publication of magazines; Publication of multimedia material online; Reservation services for guided tours; Entertainment, cultural or sporting event booking or reservation services provided in relation to a frequent flyer scheme; Conducting of educational events; Providing information, including online, about education activities; Providing information in the field of education; Provision of education services via an online forum; Provision of educational courses; Education services; Theatre ticket booking services; Booking of tickets for sporting events; Theatre ticket reservation services; Reservation services for theatre tickets; Reservation services for sporting tickets; Ticket booking or reservation services for entertainment, cultural or sporting events provided in relation to a customer loyalty or frequent buyer scheme; Reservation services for concert tickets; Reservation services for show tickets; Concert ticket reservation services; Theatre ticket agency services; Ticket agency services (entertainment); Ticket agency services (sporting)

Computer design; Computer software design; Computer system design; Consultancy in the design and development of computer hardware; Consultancy in the design and development of computer software; Database design; Design and development of computer hardware for others; Design and development of computer software; Design and development of computer software for others; Computer program updating services; Computer programming; Computer programming consultancy; Computer programming services for data processing; Computer software programming services; Design of computer programs; Engineering services relating to computer programming; Modifying of computer programs; Preparation of reports relating to computer programs; Provision of information relating to computer programs; Writing of computer programs; Updating of computer programs; Computer programming services for search engine optimisation; Design and development of search engines; Search engine feeder services; Conversion of data or documents from physical to electronic media; Personal computer hire; Computer hire; Computer rental; Rental of computer apparatus; Rental of computer equipment; Rental of computer hardware; Rental of computer programs; Rental of computer software; Computer program maintenance services; Maintenance of computer programs; Computer security services (programming and software installation, repair and maintenance services); Computer support services (programming and software installation, repair and maintenance services); Installation and maintenance of computer software; Maintenance of computer software; Computer analysis; Computer system analysis; Advisory services relating to computer hardware (design and development); Advisory services relating to computer systems design; Advisory services relating to computer programming; Advisory services relating to computer systems analysis; Advisory services relating to computer software; Computerised user authentication services in e-commerce transactions; Hosting of digital e-commerce platforms for the trading of digital assets; User authentication services using technology for e-commerce transactions; Electronic monitoring of personally identifying information to detect identity theft via the internet; Monitoring of computer systems for detecting unauthorised access or data breach; Monitoring of computer systems to detect breakdowns; User authentication services using single sign-on technology for online software applications; Temporary use of online non-downloadable software; Providing information, including online, about design and development of computer hardware and software; Providing online non-downloadable computer software; Providing online non-downloadable computer software for minting non-fungible tokens [NFTs]; Provision of online non-downloadable software (application service provider); Computer security services in the nature of providing authentication, issuance, validation and revocation of digital certificates; Providing virtual computer systems through cloud computing; Providing search engines for the internet; Providing scientific information, advice and consultancy relating to carbon offsetting; Creating and designing web pages for others; Creating indexes of web-based information for searching purposes (computer programming); Online provision of web-based applications (non-downloadable); Online provision of web-based software (non-downloadable); Provision of online non-downloadable web-based software; Hosting computer sites [web sites] for Mobility as a Service [MaaS]; Hosting computer sites [web sites] for Transport as a Service [TaaS]; Web portal services (designing or hosting); Creating and designing website-based indexes of information for others (information technology services); Hosting computer websites; Creating and maintaining websites for others; Website design; Providing information relating to computer technology and programming via a website; Website design consultancy

Distribution of advertising material; Distribution of goods (not being transport services) (agent, wholesale, representative services, by any means); Distribution of prospectus; Distribution of prospectuses; Distribution of samples

Telecommunications services for the distribution of data

Distribution (other than transportation) of audio recordings; Distribution (other than transportation) of films; Distribution (other than transportation) of radio programmes; Distribution (other than transportation) of sound recordings; Distribution (other than transportation) of television programmes; Distribution (other than transportation) of videos; Distribution of radio and television programmes (rental of programme material); Distribution of television programmes (rental of programme material); Film distribution (other than transportation); Television programme distribution (other than transportation)

Advertising; business management; business administration; office functions; promotional and publicity services; the preparation, publishing, issuing, distribution and dissemination of advertising, promotional and publicity materials; the publishing of advertising texts and copy; the rental of advertising space; the provision of a publicly accessible computer-based data service providing a range of supplied data and facilities for storing, retrieving, manipulating and displaying supplied data and information; the conduct and operation of an electronic commerce (e-commerce) network including business to business buying and selling of goods over the Internet and the world-wide web; business to consumer selling of goods over the Internet and the world-wide web; procurement of services for others (purchasing goods and services for other businesses and consumers) over the Internet and the world-wide web; promotional and advertising services utilising the operation of a ticketing, booking, seating and reservation service bureau conducted via the Internet and other forms of telecommunications including mobile phones; accounting services for ticket sales rendered by computers; marketing, advertising, promotional, merchandising and market research services; directory services, text message marketing, classified advertising, display advertising, search engine advertising, internet marketing services being search engine optimisation services to increase the visibility of websites in a search engine, business services for creative industries, media planning, media buying, communications strategies, media channel planning, and marketing consultancy services; business management; business administration; professional, advisory and consultancy services included in this class in relation to the design, development, implementation, supervision and support of business planning and business systems; business advisory, appraisal, management, assessment, organisation and administration services; the devising and conduct of business development and business enhancement schemes and programmes; the implementation and co-ordination of business management strategies and business performance measures; the maintaining of asset records and registers for businesses; the development and implementation of marketing policies, approaches and initiatives; public relations services; services pertaining to customer development, customer relationships and customer service management; the conduct of customer incentive schemes, customer loyalty programmes and marketing programmes; the conduct of consumer awareness surveys; customer satisfaction indexing and assessment; consumer sampling; personnel and human resources management; the carrying out of organisational reviews; business management of business communication services; presentation of goods on communication media for retail purposes; presentation of services on communication media, for advertising purposes; registration and transcription of written communication being business services; business services pertaining to the distribution and dissemination of information being the business management and systemization of information into databases and presentation of such information on communication media, for retail purposes; market research services being the conduct of enquiries, research and analysis; business information and commercial information services; strategic planning for businesses; the provision of business planning and business efficiency advice; the marketing, distribution and selling of products, materials and articles used for business advisory purposes including books, manuals, notes, publications, stationery, computer software, video recordings, audio recordings, compact discs and DVDs; the systemization and dissemination of information onto computer-related mediums being services relating to the provision, interpretation, analysis, evaluation and presentation of information and data including through the use of computers, computer programs and software and computer related equipment and accessories; the compilation, preparation, analysis, interpretation and presentation of information, data, reports and studies for business planning; wholesaling and retailing services via the Internet and the world-wide web and pertaining to merchandise, printed matter, publications, books, magazines, promotional materials, sound and image recordings, audio and video cassettes, compact discs and DVDs; computerised business management services; franchising services; the appointment of franchisees and the management of the business affairs of franchised operations; business management, advisory and support services included in this class; the publishing of printed materials pertaining to entertainment, educational, cultural, sporting and recreational events comprising advertising materials; publicity services relating to the promotion of entertainment, educational, cultural, sporting and recreational events and the obtaining of advertising and sponsorship and the entering into of appropriate arrangements in relation to same; the wholesaling and retailing of printed materials comprising tickets, books, diaries, calendars, programmes, newspapers, journals, publications, greeting cards, gift wrapping paper, office requisites (except furniture) and advertising materials; the organisation, operation, management and conduct of a database and the provision of information and data obtained therefrom; the conduct, implementation and operation of a merchandising programme; the provision and maintenance of customer lists, information and data by means of computer

Education; providing of training; entertainment; sporting and cultural activities; the organising, recording and provision of booking, seating, arranging, reservation and ticketing services for entertainment, educational, cultural, sporting and recreational events and for theatres, shows, plays, performances, concerts, films, galleries, displays, exhibitions, sporting events and sports fixtures, indoor and outdoor venues, and other events and places of entertainment, all of the aforementioned pertaining to services provided over the counter, by telephone, via the Internet or the world-wide web, or by means of other forms of telecommunication (including mobile phones); computerised ticketing and computerised entertainment booking services; sale of tickets for live shows and entertainment over the Internet; organisation of entertainment, educational, cultural and sporting facilities and venues and entertainment information services; the publishing of printed materials pertaining to entertainment, educational, cultural, sporting and recreational events comprising tickets, books, diaries, calendars, magazines, newspapers, journals, greeting cards, gift wrapping paper, office requisites (except furniture); the organisation, management, conduct, operation, sponsorship and running of entertainment, educational, cultural, sporting and recreational events; teaching and instructional services; training in business and organisational practices, skills and techniques; the preparation and organisation of training programmes and services pertaining to the conduct of courses and the giving of instruction; providing information, including online, about education, training, entertainment, sporting and cultural activities; the production and dissemination of electronic and multi-media publications for entertainment and education purposes including the production of video and audio tapes, compact discs, DVDs, on-line journals and computerised information sources; the distribution of printed, audio and video data via the Internet and the worldwide web; entertainment ticketing agency services being the appointment of authorised operators, agents and outlets; the conduct, operation and management of a computerized ticketing, booking, seating and reservation system for entertainment, media, sporting, cultural and educational events and venues; the preparation, compilation production and circulation of publications, journals, magazines, newsletters, circulars and bulletins

Scientific and technological services and research and design related thereto; industrial analysis and research services; the design and development of computer hardware and software; computer programming services; computer software and website consultancy services; website and search engine design services; the design, operation and management and software systems; the development of computer software for the operation and conduct of booking, seating, arranging, reservation and ticketing services for entertainment, educational, cultural, sporting and recreational events via the Internet, the world-wide web, and other forms of telecommunications (including mobile phones); the hosting of computer sites (web sites); the conversion of data or documents from physical to electronic media; installation of computer software; computer hiring and rental; maintenance of computer software; computer systems analysis; the conduct, implementation and operation of a merchandising programme; computer services including computer programming and computer hiring, rental and time-sharing

Advertising; business management; business administration; office functions; promotional and publicity services; the preparation, issuing, distribution and dissemination of advertising, promotional and publicity materials; the rental of advertising space; the provision of a publicly accessible computer-based data service providing a range of supplied data and facilities for storing, retrieving, manipulating and displaying supplied data and information; the conduct and operation of an electronic commerce (e- commerce) network including business to business buying and selling of goods over the Internet and the world-wide web; business to consumer selling of goods over the Internet and the world-wide web; promotional and advertising services utilising the operation of a ticketing, booking, seating and reservation service bureau conducted via the Internet and other forms of telecommunications including mobile phones; accounting services for ticket sales rendered by computers; marketing, advertising, promotional, merchandising and market research services; publicity services relating to the promotion of entertainment, educational, cultural, sporting and recreational events; the obtaining of advertising and sponsorship and the entering into of appropriate arrangements in relation to same; directory services, text message marketing, classified advertising, display advertising, search engine advertising, media planning, media buying, communications strategies, media channel planning, and marketing consultancy services; business management; business administration; professional, advisory and consultancy services included in this class in relation to the design, development, implementation, supervision and support of business planning and business systems; business advisory, appraisal, management, assessment, organisation and administration services; the devising and conduct of business development and business enhancement schemes and programmes; the implementation and co-ordination of business management strategies and business performance measures; the maintaining of asset records and registers for businesses; the development and implementation of marketing policies, approaches and initiatives; public relations services; services pertaining to customer development, customer relationships and customer service management; the conduct of customer incentive schemes, customer loyalty programmes and marketing programmes; the conduct of consumer awareness surveys; customer satisfaction indexing and assessment; consumer sampling; personnel and human resources management; the carrying out of organisational reviews; services pertaining to the distribution and dissemination of business information; the conduct of business enquiries, research and analysis; business information and commercial information services; strategic planning for businesses; the provision of business planning and business efficiency advice; the marketing, distribution and selling of products, materials and articles used for business advisory purposes including books, manuals, notes, publications, stationery, computer software, video recordings, audio recordings, compact discs and DVDs; the preparation, compilation, production and circulation of publications, journals, magazines, newsletters, circulars and bulletins; the provision, interpretation, analysis, evaluation and presentation of business information and data including through the use of computers, computer programs and software and computer related equipment and accessories; the compilation, preparation, analysis, interpretation and presentation of information, data, reports and studies for business planning; wholesaling and retailing services via the Internet and the world-wide web and pertaining to merchandise, printed matter, publications, books, magazines, promotional materials, sound and image recordings, audio and video cassettes, compact discs and DVDs; the wholesaling and retailing of printed materials comprising tickets, books, diaries, calendars, programmes, newspapers, journals, publications, greeting cards, gift wrapping, office requisites (except furniture) and advertising materials; the organisation, operation, management and conduct of a database and the provision of information and data obtained therefrom; the conduct, implementation and operation of a merchandising programme; computer programming and computer hiring, rental and time- sharing; franchising services; the appointment of franchisees and the management of the business affairs of franchised operations; business management, advisory and support services included in this class

Education; providing of training; entertainment; sporting and cultural activities; the conduct, management, organising, recording and provision of booking, seating, arranging, reservation and ticketing services for entertainment, educational, cultural, sporting, recreational and media events and for theatres, shows, plays, performances, concerts, films, galleries, displays, exhibitions, sporting events and sports fixtures, indoor and outdoor venues, and other events and places of entertainment, all of the aforementioned pertaining to services provided over the counter, by telephone, via the Internet or the world-wide web, or by means of other forms of telecommunication (including mobile phones); computerised ticketing and computerised entertainment booking services; sale of tickets for live shows and entertainment over the Internet; organisation of entertainment, educational, cultural and sporting facilities and venues and entertainment information services; the publishing of printed materials pertaining to entertainment, educational, cultural, sporting and recreational events comprising tickets, books, diaries, calendars, magazines, newspapers, journals, greeting cards, gift wrapping paper, office requisites (except furniture) and advertising materials; the organisation, management, conduct, operation, sponsorship and running of entertainment, educational, cultural, sporting and recreational events; teaching and instructional services; training in business and organisational practices, skills and techniques; the preparation and organisation of training programmes and services pertaining to the conduct of courses and the giving of instruction; the production and dissemination of electronic and multi-media publications for entertainment and education purposes including the production of video and audio tapes, compact discs, DVDs, on-line journals and computerised information sources; the preparation, compilation, production and circulation of publications, journals, magazines, newsletters, circulars and bulletins; the publishing of advertising, promotional and publicity materials; the publishing of advertising texts and copy

Scientific and technological services and research and design related thereto; industrial analysis and research services; the design and development of computer hardware and software; computer programming services; computer software and website consultancy services; website and search engine design services; the programming, design, operation and management of computerised ticketing and event management systems and software systems; the development and writing of computer software and programs for the operation and conduct of booking, seating, arranging, reservation and ticketing services for entertainment, educational, cultural, sporting and recreational events via the Internet, the world-wide web, and other forms of telecommunications (including mobile phones); the devising and writing of computer software and programs pertaining to computer listing services for recording and providing details of events, venues, fixtures and dates; the organisation, operation, management and conduct of a database and the provision of information and data obtained therefrom; the provision and maintenance of customer lists, information and data by means of computer; the hosting of computer sites (web sites); the conversion of data or documents from physical to electronic media; installation of computer software; computer hiring and rental; maintenance of computer software; computer systems analysis; legal services; the preparation and drafting of contracts and agreements and the management and supervision of same; the giving of legal advices and assistance; the obtaining, holding and enforcing of intellectual property rights; the administration, management, exploitation, licensing and granting of intellectual property rights; the appointment of licensees and the management and supervision of same; the conduct, implementation and operation of a merchandising programme

Advertising; business management; business administration; office functions; promotional and publicity services; the preparation, publishing, issuing, distribution and dissemination of advertising, promotional and publicity materials; the publishing of advertising texts and copy; the rental of advertising space; the provision of a publicly accessible computer-based data service providing a range of supplied data and facilities for storing, retrieving, manipulating and displaying supplied data and information; the conduct and operation of an electronic commerce (e-commerce) network including business to business buying and selling of goods and services over the Internet and the world-wide web; business to consumer selling of goods and services over the Internet and the world-wide web; the conduct, operation and management of a computerised ticketing, booking, seating and reservation system for entertainment, media, sporting, cultural and educational events and venues; promotional and advertising services utilising the operation of a ticketing, booking, seating and reservation service bureau conducted via the Internet and other forms of telecommunications including mobile phones; accounting services for ticket sales rendered by computers; marketing, advertising, promotional, merchandising and market research services; directory services, text message marketing, classified advertising, display advertising, search engine advertising, search engine optimisation, creative services, media planning, media buying, communications strategies, media channel planning, and marketing consultancy services; business management; business administration; professional, advisory and consultancy services included in this class in relation to the design, development, implementation, supervision and support of business planning and business systems; business advisory, appraisal, management, assessment, organisation and administration services; the devising and conduct of business development and business enhancement schemes and programmes; the implementation and co-ordination of business management strategies and business performance measures; the maintaining of asset records and registers for businesses; the development and implementation of marketing policies, approaches and initiatives; public relations services; services pertaining to customer development, customer relationships and customer service management; the conduct of customer incentive schemes, customer loyalty programmes and marketing programmes; the conduct of consumer awareness surveys; customer satisfaction indexing and assessment; consumer sampling; personnel and human resources management; the carrying out of organisational reviews; business communication services; services pertaining to the distribution and dissemination of information; the conduct of enquiries, research and analysis; business information and commercial information services; strategic planning for businesses; the provision of business planning and business efficiency advice; the marketing, distribution and selling of products, materials and articles used for business advisory purposes including books, manuals, notes, publications, stationery, computer software, video recordings, audio recordings, compact discs and DVDs; the preparation, compilation, production and circulation of publications, journals, magazines, newsletters, circulars and bulletins; services relating to the provision, interpretation, analysis, evaluation and presentation of information and data including through the use of computers, computer programs and software and computer related equipment and accessories; the compilation, preparation, analysis, interpretation and presentation of information, data, reports and studies for business planning; wholesaling and retailing services via the Internet and the world-wide web and pertaining to merchandise, printed matter, publications, books, magazines, promotional materials, sound and image recordings, audio and video cassettes, compact discs and DVDs; computer services including computer programming and computer hiring, rental and time-sharing; franchising services; the appointment of franchisees and the management of the business affairs of franchised operations; business management, advisory and support services included in this class

Education; providing of training; entertainment; sporting and cultural activities; the organising, recording and provision of booking, seating, arranging, reservation and ticketing services for entertainment, educational, cultural, sporting and recreational events and for theatres, shows, plays, performances, concerts, films, galleries, displays, exhibitions, sporting events and sports fixtures, indoor and outdoor venues, and other events and places of entertainment, all of the aforementioned pertaining to services provided over the counter, by telephone, via the Internet or the world-wide web, or by means of other forms of telecommunication (including mobile phones); computerised ticketing and computerised entertainment booking services; sale of tickets for live shows and entertainment over the Internet; organisation of entertainment, educational, cultural and sporting facilities and venues and entertainment information services; the publishing of printed materials pertaining to entertainment, educational, cultural, sporting and recreational events comprising tickets, books, diaries, calendars, magazines, newspapers, journals, greeting cards, gift wrapping paper, office requisites (except furniture) and advertising materials; the organisation, management, conduct, operation, sponsorship and running of entertainment, educational, cultural, sporting and recreational events; teaching and instructional services; training in business and organisational practices, skills and techniques; the preparation and organisation of training programmes and services pertaining to the conduct of courses and the giving of instruction; the provision of information; the production and dissemination of electronic and multi-media publications for entertainment and education purposes including the production of video and audio tapes, compact discs, DVDs, on-line journals and computerised information sources; the distribution of printed, audio and video data via the Internet and the world wide web; the granting of licences and licensing rights and the appointment of authorised operators, agents and outlets; publicity services relating to the promotion of entertainment, educational, cultural, sporting and recreational events; the obtaining of advertising and sponsorship and the entering into of appropriate arrangements in relation to same

Scientific and technological services and research and design related thereto; industrial analysis and research services; the design and development of computer hardware and software; computer programming services; computer software and website consultancy services; website and search engine design services; the design, operation and management of computerised ticketing and event management services and software systems; the development and use of computer software for the operation and conduct of booking, seating, arranging, reservation and ticketing services for entertainment, educational, cultural, sporting and recreational events via the Internet, the world-wide web, and other forms of telecommunications (including mobile phones); computer listing services for recording and providing details of events, venues, fixtures and dates; the wholesaling and retailing of printed materials comprising tickets, books, diaries, calendars, programmes, newspapers, journals, publications, greeting cards, gift wrapping paper, office requisites (except furniture) and advertising materials; electronic information and database services; the organisation, operation, management and conduct of a database and the provision of information and data obtained therefrom; the provision and maintenance of customer lists, information and data by means of computer; the hosting of computer sites (web sites); the conversion of data or documents from physical to electronic media; installation of computer software; computer hiring and rental; maintenance of computer software; computer systems analysis; legal services; the preparation and drafting of contracts and agreements and the management and supervision of same; the giving of legal advices and assistance; the obtaining, holding and enforcing of intellectual property rights; the administration, management, exploitation, licensing and granting of intellectual property rights; the appointment of licensees and the management and supervision of same; the conduct, implementation and operation of a merchandising programme