Apparatus and instruments for recording, transmitting, reproducing or processing sound, images, or data; electronic data processing apparatus in the nature of data processing devices and electronic data processing programs for controlling and operating personal health apparatus; software; downloadable computer software programs and software applications for mobile phones and handheld mobile digital electronic computers, namely, software for supporting usage of products in the field of oral health; downloadable computer hardware and software for use in machine-to-machine (m2m) communication; downloadable computer software and hardware for use in machine-to-human communication; downloadable computer application software for wireless handheld computers, namely, for monitoring usage of products in the field of oral health; downloadable computer application software for mobile phones, namely, software for providing information on oral health; devices for sensing and monitoring for use in oral healthcare, not for medical purposes, that incorporate sensing technology for oral healthcare devices, instruments and apparatus; computer application software for mobile devices, namely, software for diagnosis of teeth conditions and providing information related thereto; downloadable computer software for connecting with toothbrushes in order to coach users on proper teeth brushing behaviors; computer application software for mobile devices, namely, software for modifying the appearance of the user while timing tooth brushing and receiving coaching on proper tooth brushing behaviors.

Electric toothbrushes and denture brushes and parts; brushes and brush-making materials; replaceable brush heads; apparatus for cleaning teeth and gums; apparatus for cleaning teeth and gums using compressed air and high-speed water for home use; water flossers; apparatus for dental care; interdental brushes for cleaning the teeth; materials and instruments for cleaning and polishing natural or artificial teeth; floss for dental purposes; toothbrush cases; toothbrush holders; tongue cleaning instruments for personal care; oral irrigators.