Promotion of sporting, entertainment and cultural events, including horse races, live shows and children's entertainment; Advertising including but not limited to that in connection with the promotion and development of horse racing; business management; business administration; office functions; collection of data including computerised data relating to race horses, jockeys, race performances, horse breeding and other data related to horse racing; public relations, including the promotion of sporting, entertainment and cultural events including but not limited to concerts, live shows, and children's entertainment