Computer software that provides web-based platform which measures social activity about tv, brands, movies, and sports and can also provide reach measurements for social tv activity; computer software that provides web-based platform for social activity and audience measurement, advertising effectiveness analysis and market research

Providing temporary use of web-based non-downloadable software applications to collect and provide social media research, tracking, and searches and web-based non-downloadable database management software for use in collecting, manipulating, analyzing, and preparing reports from market research, social media, online communications, and computer media usage databases; and providing temporary use of web-based non-downloadable software for use in database management in the field of market research, social media, audience measurement, advertising effectiveness analysis, online communications, and computer media usage