Software as a service (SaaS); platform as a service (PaaS); web portal services (designing or hosting); online provision of web based software and applications; provision of online non-downloadable software (application service provider); cloud computing; all the aforesaid services relating to the field of telecommunications, including for real time control and management of network functionality by call centres when handling unpredictable peaks in call traffic, the generation of automated messages and the re-direction of calls to better utilise call centre resources; advisory, consultancy, design and development of computer software in the field of telecommunications