Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software; computer software; computer software for the collection, editing, organizing, modifying, book marking, transmission, storage and sharing of data and information; software to enable uploading, creating, posting, showing, displaying, blogging, sharing and otherwise providing electronic media or information over the Internet and other communications networks; software and software applications to enable transmission, access, organization, and management of text messaging, instant messaging, online blog journals, text, weblinks, audio, video and images via the Internet and other communications networks; computer software used to enhance the capabilities and features of other software and non-downloadable online software; software for accessing information on a global computer network; downloadable software via the Internet and wireless devices; software for accessing, sending, and receiving information on a global computer network; software for computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices for facilitation of communication and data transmission in the field of social networking; software in the nature of a mobile application; software in the nature of a mobile application for use with computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices for facilitation of communication; software in the nature of a mobile application for social and personal networking; software in the nature of a mobile application for real-time delivery of data, messages, location, photographs, links, audio, video, images, text and other data related thereto; software to facilitate online advertising, business promotion, connecting social network users with businesses and for providing strategy, insight, and marketing; application programming interface (API) for third-party software; software in the nature of a mobile application for creating, sharing, disseminating and posting photos, videos, personal and general information for the purposes of social, personal and professional networking; software in the nature of a mobile application for displaying and sharing a user's location and personal preferences and finding, locating, and interacting with other users and places; application programming interface (API) software for allowing data retrieval, upload, access and management; api software for use in building software applications; software for geo-location based advertising and product and service promotions; computer software for information and data integration, analysis, and management; downloadable computer software development tools; downloadable computer software for logging, analyzing, and reporting operational statistics of third-party computer software applications; computer software for logging, analyzing, and reporting operational statistics of third-party computer software applications and mobile applications; computer software for logging, analyzing, and reporting on the performance of computer, tablet, and mobile phone devices; software for collecting and analyzing data from mobile applications; software for use in mobile applications for collecting and analyzing data from mobile applications; downloadable computer software for use in advertising third-party goods and services; downloadable computer software for assimilating data for use in advertising; downloadable computer software for monitoring and reporting on the effectiveness of advertisements; content monetization platform, namely, computer software to create, manage, distribute, present and display digital content, collect, create, store, manage, monitor, analyze and report data in the field of marketing, promotion, sales, services and customer information; downloadable computer software for optimization and management of online and mobile marketing

Advertising; business management; business administration; office functions; advertising and marketing; advertising services; online advertising and marketing services; business data analysis; business consulting services; advertising services, namely, promoting the goods and services of others via computer and communication networks; promotional services, namely, facilitating networking opportunities for business purposes; business networking; online service for connecting social network users with businesses for the purpose of business networking; business monitoring and consulting services, namely, providing strategy, insight, marketing guidance, and for analyzing, understanding and predicting consumer behaviour and motivations, and market trends; advertising and marketing; business management; promoting the goods and services of others through targeted advertising, marketing and soliciting; consulting in the field of online advertising, web and mobile analytics; market research; advertising analysis and optimization services, namely, conducting recommendations on partner selection, pricing, and inventory management, analyzing data to provide guidance for business processes and advertising related recommendations based on the analysis of such data, and providing data and analysis to others to target advertising or drive other business processes; advertising services, namely, matching buyers and sellers of advertising, tracing advertising performance, managing, distributing and serving advertising, analyzing advertising data, reporting advertising data, and for optimizing advertising performance; collection, reporting, analysis and integration of data related to the way users engage and interact with websites, mobile applications and marketing campaigns; preparing business reports electronically relating to customer behaviour, engagement and profitability; online and mobile advertising exchange services; providing online exchanges and online auctions for buying and selling digital advertising; advertisement auction management services provided to others over a website accessed through a global computer network; distribution and dissemination of electronic advertising material; operating online marketplaces featuring mobile and online advertisements