Organisation, management, operation and supervision of loyalty programs, loyalty schemes, loyalty reward programs and customer loyalty reward programs; account management services; business accounts management; advertising and marketing of goods and services, including advertising and marketing of goods via the Internet, Internet applications, social media, email and mobile marketing; retailing services, including online retail services; organisation, management, operation and supervision services in relation to the supply of benefits in connection with loyalty and incentive schemes; loyalty or frequent flyer programs involving discounts, bonuses or incentives; retail services; design, compilation and maintenance of direct marketing lists; direct mail advertising, email and mobile marketing; marketing and promotional services; promotion of cosmetics products and services; incentive schemes and loyalty program consultancy, research and studies; incentive schemes and loyalty program development and assistance; management and/or assistance of incentive schemes, and loyalty programs and loyalty subscriber databases