Software as a service, namely providing non-downloadable software for use in online marketing programmes, analysis and summary of traffic and keyword usage, analysis of the effectiveness of website marketing and research, for tracking website activity, for the control, monitoring and optimisation of the performance and effectiveness of websites; Software as a service, namely providing non-downloadable software for use in analysing or continuing monitoring of suspicious or toxic links as well as calculation of the risk of backlinks of a website for the purpose of website optimization and for the support of continuing link risk management in enterprises