Organisation, operation and supervision of customer loyalty schemes in particular by means of a program offering consumers privileged access to acquire digital objects, authenticated or not by non-fungible tokens, namely, bags, trunks, suitcases, watches, jewelry, spectacles, perfumes, cosmetics, sporting goods, crockery, decorative objects, candles, clothing, shoes, headwear, accessories, furniture, printed matter, stationery, books, games and toys, apparatus and instruments for recording, transmission, reproduction or processing of sound or images, food and beverages, works of art and/or the physical equivalent of these objects, namely, bags, trunks, suitcases, watches, jewelry, spectacles, perfumes, cosmetics, sporting goods, crockery, decorative objects, candles, clothing, shoes, headwear, accessories, furniture, printed matter, stationery, books, games and toys, apparatus and instruments for recording, transmission, reproduction or processing of sound or images, food and drink, works of art; organisation, operation and supervision of customer loyalty schemes in particular via programs offering consumers privileged access to physical events, online events or in virtual, augmented or mixed reality environments; promotion of goods and services through physical events, online or in virtual, augmented or mixed reality environments; organization and conducting of trade shows, fashion shows, events, and exhibitions in online envornments or not, virtual, augmented or mixed reality environments, for commercial or advertising purposes; retail services for digital objects, authenticated or not by non-fungible tokens, namely, bags, trunks, suitcases, watches, jewelry, spectacles, perfumes, cosmetics, sporting goods, crockery, decorative objects, candles, clothing, shoes, headwear, accessories, furniture, printed matter, stationery, books, games and toys, apparatus and instruments for recording, transmission, reproduction or processing of sound or images, food and beverages, works of art and/or the physical equivalent of these objects, namely, bags, trunks, suitcases, watches, jewelry, spectacles, perfumes, cosmetics, sporting goods, crockery, decorative objects, candles, clothing, shoes, headwear, accessories, furniture, printed matter, stationery, books, games and toys, apparatus and instruments for recording, transmission, reproduction or processing of sound or images, food and drink, works of art; organizing and conducting events for commercial, promotional or advertising purposes; commercial event hosting services.