Business consultancy; advisory services relating to customer service; business statistical analysis; advisory services relating to processing; collecting information regarding market analysis; collection of statistics for business; compilations of lists of prospective customers; provision of business information; provision of statistical information; project planning in the fields of marketing, advertising, corporate affairs risk management, operational effectiveness, business, customer and competitive intelligence, data governance, media strategy, buying, scheduling, production, delivery and analysis; information services relating to advertising; information services relating to business; consumer market information services; online monitoring services for business purposes, being the use of technology systems to monitor internet websites, social networks, blogs, forums and other online publications for customer-specified topics and to capture relevant content on those topics, and providing details and analysis of that online content to others via online platforms and consulting; online engagement services for business purposes being the use of technology systems to monitor internet websites, social networks, blogs, forums and other online publications for customer-specified topics and to capture relevant content on those topics, and providing an online technology platform for others to use to assign employee responsibility for, respond to and archive that online content; online identity and segmentation services for business purposes, being the use of technology systems to monitor internet websites, social networks, blogs, forums and other online publications for user generated content, to automatically unify that content into individual online identities and to create custom demographic segmentation using those identities, and providing others with access to those identities and segments via API, online platforms and consulting services