Computer software, hardware and firmware; application software including application software for educational purposes including for recording reading activity, providing feedback, providing rewards and monitoring reading progress; electronic publications; electronic diary; interactive multimedia systems for children comprised of handheld electronic reading devices in the nature of handheld computers and media players; software including software for connecting a handheld electronic reading device to a computer; downloadable audio and multimedia content software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards; downloadable content management software; computer software featuring educational and entertainment content for children; downloadable computer software featuring educational and entertainment content for children; electronic publications recorded on computer media featuring educational and entertainment content for children; prerecorded DVDs, CD-ROMs, CDs, audio books, and downloadable software featuring educational and entertainment content for children; headphones; protective covers and cases for children's tablet computers

Telecommunication and communication services; provision of access to information online and through mobile applications including to access and control reading diaries and/or reading logs; electronic, wireless or on-line transmission of reading diaries, reading logs and/or associated records to monitor and/or reward reading and related activities; information, advisory and consultancy services in relation to the aforementioned

Printed matter including printed matter for educational purposes; books; publications; instructional and teaching materials; printed reading journals and diaries; printed stickers; pictures; posters; calendars; illustrations; covers for books, diaries and other printed matter

Retail and wholesale of printed matter (including books), book covers, book bags, educational material, bookmarks, booklights and other reading accessories; distribution of books and other printed matter (not being transport services); distribution of educational material (not being transport services)